In business, brand recall is a vital aspect of building a successful business and achieving organizational objectives. In this article we share 4 Tips To Create A Strong Visual Brand Identity.
Brand identity development helps in defining a company’s image and positioning itself in the market. This allows businesses to differentiate themselves from their competition which ultimately leads to increased profitability.
A visual brand identity is your business venture’s unique visual aspect of branding, including your logo, colours, and fonts. It’s an image of your business and frequently the first element of a brand that’ll initially get noticed by prospective customers.
An essential aspect of your brand, a company can place its logo on its website and use other marketing materials with the help of sound visual brand practices.
It’s said that it’s essential to create a strong visual brand identity for one’s company, that’s why many businesses today seek expert marketing agencies like Social Revenue Marketing Agency and others.
If you want to create a strong visual identity for your brand, here are some tips you can follow:
Table of Contents
Know Your Audience
One of the most important aspects of building a strong visual brand is knowing your audience. Understanding your overall age, gender, marital status, income, and technological capabilities will all play a role in determining how to best market your products to your target market.
There are many ways you can learn more about your target audience, and one of them is through social media. Know who your target audience is on these sites, their likes and dislikes, and what types of brands they usually put their trust in.
Use Colours to Evoke Emotions
When you design your visual brand identity, you must make sure that the colours you choose complement and work well with each other. You should also choose colours based on the emotions you want to evoke from your audience.
Different colours are believed to affect the feelings of a person. For example, the colours yellow, red, and orange are generally perceived as passionate and vital. It’s also the colours used by many food brands because most people who see them make them feel hungry.
Blue, on the other hand, is said to be the colour for calmness. It’s also used for brands who want to show professionalism. That’s why brands also use blue hues to make their customers feel that they’re trustworthy.
If you’re an eco-friendly brand, you might want to use the colour green because it represents nature. For luxury brands, you may use gold or purple for they usually evoke a regal feeling.
There are many things you should consider when choosing the right colour pallet for your company’s visual identity. You must ensure that these colours align with the message you want your brand to convey to your target audience before moving forward with a selection.
Make Sure You Have Consistency
It’s widely believed that a brand is more likely to be remembered and established if it has the same look and feel across all your marketing channels. Consistency refers to the total package that makes up your branding efforts.
Visual design including typography, colours, and graphics must be consistent throughout your chosen marketing medium and materials like your logo, website, and packaging so that people will remember your brand. Practicing consistency across the board can translate into increased sales, loyal repeat customers, and more new business.
Asking for Feedback
Once you’ve created some of your visual materials for your brand, it’s helpful to test it out and ask for feedback before presenting it in public. It’d be beneficial to get the opinion of professionals and ask for the views of some of your potential customers.
When asking for feedback, it’s essential to give them a brief background of your business’s mission and vision for them to have an idea of what they’re looking at. You can ask them questions like:
- How does the design make you feel?
- Does the design fit the business’ vision and mission?
- What does the structure remind you of?
- With 1 as the lowest and 5 as the highest, rank how much you like the design.
From the answers you’ve just gathered, you’ll have a rough idea of how your target audience will perceive your visual branding and if it’d be effective when used in your marketing strategies.
Final Thoughts
Your brand image or visual identity is regarded to be essential because it helps in creating an image in the minds of your customers about your company. This will, in turn, make it easier for the customers to relate to your business as they’ll have a mental picture of the products and services that you offer.
To create a strong visual brand identity, you should know what your target audience likes and what they respond to so you can choose the colours and design that’ll be appealing to them. Aside from that, your visual identity should be consistent.
It should be the same on all your marketing materials like websites, social media pages, and logos. Lastly, to ensure the success of your branding strategy, you should test it out by asking for feedback, either from experts or from your potential customers.
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