The eCommerce world is in a constant state of change. Let’s take a look at 5 Innovative eCommerce Design Trends for 2022.
New technology is coming out every day, and innovative ways to reach potential customers are being developed constantly. To stay ahead of the game, you want to get the most out of the modern tech, whether it concerns your employees’ workflow or customer service. At the same time, you may want to avoid those solutions that will only bring extra complications.
However, making the right choice can be tricky — especially if you do not know what trends will dominate the market in 2022. To make things easier, we have gathered the most innovative eCommerce design trends for the upcoming year. From ever-evolving machine learning chatbots and personalized content to augmented reality and human-centered design, we have it all covered.
Being at the forefront of eCommerce design trends is essential to keep your online store up-to-date and attractive to customers. This way, you can ensure that your store has what it takes to drive conversions. So, without further ado, let’s explore the most innovative eCommerce design trends for 2022.
Table of Contents
Quick Checkout
As you already know, customers are impatient when it comes to online shopping, so if there is a way you can shorten the checkout process, you should. You could consider limiting the number of fields they have to fill out, check out pinless debit card payment solutions, use auto-fill options, and eliminate any unnecessary steps. The fewer clicks’ customers have to make, the more likely they will make a purchase.
Ideally, your checkout should consist of one page where you input all the necessary information and a confirmation pop-up. This way, you can prevent the customer from leaving the page before the purchase is complete. Similarly, it would be best not to push for registration. The last thing you want is to force customers to fill out even more forms when all they want to do is to buy something quickly.
Video Content
If you look for an exciting way to showcase your products, video content is the way to go. Videos are highly engaging and can capture the attention of potential customers in a way that images and texts cannot. When added to product pages, they can give customers a better idea of what they are buying and help them make a more informed decision.
Suppose you are selling clothes. Even if you put ten different photos of the same item, the customer will never know how it looks on a person. A fifteen-second video should be more than enough to give them a full view of the product and help them understand what it is they are buying. Or, if you are selling phones or gadgets, you can create interactive 360° videos that will enable potential customers to see the product from every angle.
Augmented Reality
Augmented reality is one of the hottest eCommerce design trends at the moment. AR-enabled shopping apps enable shoppers to visualize products in their homes without ordering them.
This technology is trendy among furniture and interior design stores, allowing potential customers to see how the product would look in their space. However, even if you are not selling furniture or home decor, you can still use augmented reality to your advantage.
For instance, makeup or beauty products can also benefit from this technology by allowing potential customers to see how a specific shade would look on them. The same goes for clothes — although the technology may still be a bit stuttery, it can still give potential customers a good idea of whether the item would fit their style or not.
Chatbots
Chatbots are one of those increasingly used technologies, but there is still room for improvement. It is safe to say that in 2022 AI-powered chatbots will become even more popular, as finally, the technology has become good enough to provide a human-like experience.
Regardless of your niche, implementing a chatbot on your website can be a straightforward solution to provide 24/7 customer service. Customers could ask questions and get answers at any time of the day without having to wait for a human agent. Of course, the technology is not perfect yet, but it is good enough to be used for basic customer service inquiries.
Human-Centered Design
Human-centered design is all about putting the user first and designing with their needs in mind. This idea revolves around creating a user experience that is as seamless and intuitive as possible. The primary goal is to make the customer’s journey enjoyable, so they keep coming back even if they do not intend to buy anything at first.
There are many ways you can make your website more user-friendly. One of them is eliminating unnecessary steps and keeping only the essential ones. Another way is by making your website mobile-friendly, which is deemed vital nowadays. The clearer the path to purchase, the more likely potential customers will actually buy something.
To Sum Up
As you can see, there are many ways to improve your eCommerce store and make it more attractive to potential customers. By following these trends, you can ensure that your store stays ahead of the competition and catches the eye of potential customers.
Human-centered design, AR content, and quick checkouts are just some of the many innovative trends expected to dominate the eCommerce market in 2022. Whether you focus solely on one of these options or implement several at once, they can help you take your online store to the next level. Hop on the bandwagon now and implement them in your store as soon as possible!
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