With the way many stickers look, some may think that only children use them. But they’re one of the best methods to boost businesses without breaking a budget. It’s all about what you do with them and where you put them. Let’s look at 5 Ways To Use Logo Stickers For Business Branding.
Logo stickers are often colourful to catch people’s attention but are subtle enough not to be annoying. Thus, countless businesses worldwide have seen the potential of the simple sticker and used it to bring their products and services to the forefront.
If you have a start-up company that you want to advertise without spending much money on, perfectly-utilised logo stickers are the key.
Keep reading to learn a few branding tricks you can apply using stickers.
Table of Contents
1. Minimalist Packaging
When it comes to modern packaging techniques, less is more. Simple yet secure packages benefit your business as long as you’re not selling fragile or high-value items. Minimalist packaging often uses custom sticker designs applied as seals or product labels.
Many customers nowadays love not only well-packaged products but also well-designed packages. Looking at the unboxing tag in social media apps will lead you to posts of people appreciating their order’s packaging, showing the sticker to the camera, and then carefully opening the box afterward.
Most people usually avoid tampering stickers unless they’re used as package seals. Therefore, they’re giving your business free advertisement to their online followers.
On the other hand, custom logo stickers can become the face of your brand when used as a label. First impressions matter a lot in a business.
Your stickers could inform your customers of your brand’s personality through the design and choice of font. They should ideally build trust and interest after customers read the content included in the stickers.
2. Freebies
Stickers make excellent giveaways if you’re not ready to update your packaging or you offer a non-tangible service. They’re small and attractive—people can stick them anywhere.
Logo stickers don’t look like much, but if they have lovely designs, people will keep them and put them somewhere.
Your company may be invited to trade fairs, the perfect time and place to give away free stickers. It’s an excellent method to subtly get your brand name out there in a sea of similar businesses.
If you’ve interacted with a potential customer in any public event, hand them a logo sticker. They’ll appreciate the free goody and have something to help them remember your company’s service and name.
Almost everyone enjoys receiving free stuff, especially if those freebies are included in something they purchased. Why not pop in a free logo sticker or two in orders that reach a minimum spend?
Not only will you brighten your customers’ day with something fun and unexpected, but you’ll also earn a profit.
3. Decorations on Everyday Things
Stickers used to be collected and stuck on sticker books or flat surfaces. However, most would only stay on until their stickiness wore off.
Fortunately, many printing businesses now offer to make custom vinyl or holographic stickers that stand out and stay waterproof. Thus, they’re used as decorations on everyday items like tumblers, laptops, phone cases, etc.
Consider giving your logo stickers away as freebies, as mentioned previously, and make a contest out of it. Anyone who has received your stickers at an event or through purchasing your product can join.
All they have to do is attach the sticker to the most unusual public area or daily-use item. They must check before sticking the stickers anywhere since some places don’t allow them.
You don’t want trouble to be synonymous with your brand and logo.
It’ll be up to you to choose who wins your contest, and you’ll hit two birds with one stone. Winners get a special prize, and your business’s name gets to be all over town.
4. Branded Merchandise
If you put effort into customising your stickers, you could include them in your regular merchandise. Several small businesses started from the bottom and succeeded by doing this.
Stickers don’t even have to be your main product. In fact, they could be seasonal items with designs that change every so often but still maintain your logo and brand name.
On the customers’ side, stickers are cute and practical things they can afford. They could add your custom logo stickers to their online shopping carts to hit that minimum spend for free shipping.
Then, they could stick them somewhere or give them away. Wherever or whoever’s hands those stickers end up, they’ll pique the interests of those who see them.
5. Collaborations
It’s not unusual to see small businesses collaborating with others that have already gotten off the ground. And it isn’t wrong either. Collaboration with like-minded companies can help you get your brand name out there. So, where do custom logo stickers play in this equation?
An example would be collaborating with another company to create a limited-time product. In this situation, your stickers can add to the hype. Before the item’s release to the public, the stickers, which include the logos of the two businesses, can be given away for free during fairs and similar events.
When you pair that with social media posts, people will get curious. Depending on your brand, you may inject humour into your stickers to attract more potential customers to your business and new product.
Conclusion
Logo stickers are simple yet effective tools to reel people to your brand. They’re also relatively cheap, especially when bought in bulk. If you need an affordable way to market your business, don’t discredit the power of a well-designed custom sticker.
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