In this article we look at 5 Ways to Use Sales Funnels to Enhance Brand Identity.
Many businesses limit the use of their sales funnels to generate leads and increase their sales. However, sales funnels are a great way of establishing a unique brand identity that sets you apart from other competitors in the market.
Five ways to use sales funnels to enhance brand identity are by amplifying brand recognition via email marketing, showing expertise through a webinar funnel, imitating brand experience with free trials, leveraging the reach of influencers to boost awareness, and social proofing your brand with user-generated content.
The iconic rapper and singer Pitbull once said, “You Google Pitbull right now; I come up before the dog.” And that is exactly what legendary brand identity is. In this article, I provide you with five ways to use sales funnels to enhance your brand identity.
Table of Contents
5 Sales Funnel Strategies to Strengthen Brand Identity
1. Amplify Brand Recognition Using Email Marketing Funnel
The email marketing funnel is by far the most diverse sales funnel that can help you achieve a variety of goals. What makes it efficient in portraying brand identity is its dual ability to serve as content as well as a medium of distribution.
Begin with a cohesive email design that utilizes various design elements, such as your brand color palette, logo, fonts, and taglines. Use the components consistently through various marketing platforms to ensure that your audience can instantly recognize your brand.
Since first impressions are the last impressions, ensure that your welcome email is reflective of your values and goals. Use brand-specific vocabulary and tone, and be sure to express your gratitude to your subscribers for opting into your email list. Remember to always include additional links to websites, blog posts, and social media handles to allow the recipients to engage with your brand more closely.
Distributing invitations through emails is another great way of nurturing a community that can be gathered around your brand. The mass reach of emails increases your chances of visibility and engagement.
For instance, a sportswear brand may arrange an annual marathon for sports enthusiasts around the city. The invitation can be sent via email to the current customer base. This builds brand identity in two fundamental ways. It allows your clientele to become a part of a community that is united by your brand, and it portrays you as a credible athletic wear brand.
However, the biggest problem with cold emails is that people rarely open them because they scream ‘Sales pitch’ right from the subject line. A creative email subject line can help solve this issue and compel people to engage with your email.
Shailen Vandeyar from FunnelTeacher.com says, “Treat your email subject line like your handshake—make it strong, confident, and something people won’t forget!”
You can use his free tool to generate unique email subject lines. A/B test a bunch of them and stick with the few that work for you.
2. Establish Yourself as an Expert Through a Webinar Funnel
Time is money, and if people dedicate an hour to your brand, then you better make it worthwhile. Webinars can be very helpful in establishing thought leadership for your brand if planned strategically.
You need to prove to your audience that you have enough expertise within the field to understand their problem and provide a solution that will make their lives better. Webinars give you the perfect opportunity to do exactly that.
These webinars can revolve around any topics relevant to your field as long as your audience leaves with information they didn’t have prior to attending your webinar. It is important that you express your position as the best brand in the market to gain their trust and loyalty.
If you invite guest speakers like other professionals in the same field, you can increase respect for your brand while also showcasing your network and reach within the industry.
Pro tip: When preparing slideshows for your webinar, consistently use your company logo, fonts, and other design elements to reinforce brand recognition.
I suggest you invest some time into creating a great logo for your business. My article on logo design principles will help you have a great one whether you create it yourself or get it made from a designer.
3. Use Free Trials to Imitate Brand Experience for Clients
Customers love free things. Brands? Not so much. Here is how you can use the free trial funnel correctly to your advantage.
Think of free trials as a no-strings-attached policy between you and your prospect. Your prospect does not feel pressured to commit to your brand monetarily. By replicating the experience of owning your product or using your services, you can show them how they, too, can greatly change their lives and benefit from your business.
The possibility of a free trial also suggests that your brand is confident in the products or services it has to offer. Instantly, your prospect feels safe and comfortable enough to further explore and engage with your company.
This portrays you as a brand that focuses on providing solutions rather than just making money off of people. Through free trials, you can successfully educate and support your audience while also demonstrating that your brand strives to serve as a helpful leader.
4. Leverage the Vast Reach of Influencers to Boost Awareness
The first obstacle to raising awareness about your brand is to gather an audience that is willing to pay attention. When you get an influencer or a public figure on board, you remove your first obstacle, as they already have an audience that shows an active interest in their online activities and opinions.
Working with an affiliate who has a large following increases your reach to prospects. Now, it is the job of an influencer to influence public opinion, and if they’re good at their job, you will see a boost in brand awareness as well as sales.
Dunkin Donuts partnered with Charli D’amelio, who was the most followed person on TikTok at the time, with over 151 million followers on the platform. She would feature their drinks in many TikTok videos. Since Charli D’amelio was majorly popular among teenagers and young adults, consuming Dunkin Donuts became synonymous with being cool and popular.
Later, Dunkin Donuts and Charli collaborated and released a signature drink called “The Charli,” which was similar to a cold brew. This led to a 20% increase in the sales of the drink on the day of its release and a 45% increase the following day. Moreover, their app downloads increased by a whopping 57%, and they broke their record for most daily users on the app that very day.
5. Social Proof Your Brand With User Generated Content
User generated content is the best way to present a raw and authentic view of your brand. Your customers become your brand ambassadors who can voluntarily recommend your products or services to their social circles and networks.
When prospects come across actual customers expressing their positive interactions and experiences with your brand, it creates a sense of trust and credibility. Putting unfiltered reviews and emotions at the forefront of your marketing strategy humanizes your brand, making it more approachable.
User generated content can be inculcated in a variety of forms, such as social media posts, written reviews and ratings, and even video-based testimonials. By encouraging your customers to give feedback, you not only create long-standing relationships with them but also flaunt your transparency and confidence in your business.
You can also monetize this custom social media content by selling the right product. My article on converting social media traffic into sales will help you earn money while simultaneously promoting your brand identity. It’s a win-win!
The best part is that it comes without a price tag. Just remember to take informed consent from your customers prior to circulating your content.
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