The educational sector is one of the world’s most prominent and rising sectors, with an estimated market of $3,438 billion in 2023 to $3707 billion in 2024, at a compound annual growth rate (CAGR) of 7.8%.
The rising growth attracts many businesses to invest in the sector and earn profit through it! And that has undoubtedly been the case. From educational institutions to online learning platforms to coaching and service to top homework websites, the growth towards education has been phenomenal. But, with so many institutions on the market, it can often take time for educational institutions to perform consistent branding.
Education branding refers to introducing the business to people through their image, thoughts, and vision. In a world where everything is being digitized, branding in education has also adopted a digital form, where businesses seek to build a strong visual identity design. It could differ from a logo identity to university branding and more!
In this article, we will list the top 6 ways schools and universities can create a solid visual identity. We will walk down the path of discovering your vision and mission and listing university branding design, school logo ideas, and more! Let’s start!
Table of Contents
Define Core Values and Mission
Branding in education can be reflected through your business’s core values, mission, and aims.
Most branding aims to relate its design and visual identity to the value it carries out. So, the first step towards making a solid visual identity is identifying your educational institution’s core values and mission. For example, if you’re one of the top homework websites that can help assist your students in doing a phenomenal job, your brand identity should be able to reflect it.
Your core values and mission could involve supporting students in need, identifying their areas of improvement, offering the necessary resources, and more. Similarly, if you own an online course, the value and mission of your business can differ. So, depending on your service, you will have differentiated core values and mission. As a business, you must be able to identify them and ensure that you integrate them into the design.
Develop a Cohesive Logo
A logo identity is one of the most essential elements of visual identity. Through the logo, you introduce yourself to the world. Therefore, you must build a logo design that resonates with your aim and mission.
There are several school logo ideas available for you to simplify. Upon previewing the logo of any business, you’ll learn that it relates to the value and mission behind the company. In the educational world, it’s no different. Your logo can have a brand colour of the academic institution or the platform, with a tagline as a motive. You can try using a business name generator or logo maker to come up with some ideas.
Further, you can also excel in exploring colours, palettes, and typography that resonate well in the educational world and create a good impression among your viewers.
Establish a Consistent Colour Palette
Consistent branding is important to differentiate yourselves from the competitors. Businesses inconsistent with their branding often lose their charm, making it difficult for individuals to determine their businesses. Starting, you should have a defined set of colours, typography, and palette.
And, in the long run, you must be able to stick with the same colour, design, typography, and palette. This is because each educational business has its colour palette. And, when you present yourself with a certain identity in the digital world, individuals tend to remember you that way. If you’re inconsistent and use different colours repeatedly, it might be difficult for individuals to remember you.
You must select and stick to a colour palette in the long run. The colour palette could combine various colours to be used repeatedly. Visual identity design plays an important role in creating an image, so we suggest being consistent with it.
Create Unique Typography System
Typography is the font you use in the digital world, be it the image, the logo, the website, and more! Instead of going with something basic, you can sell professional typography.
A few typographies are common in the educational world that help your digital identity appear professional.
Just like the colour palette, you must also be consistent with the typography. This is because the typography that you use also appears as your brand identity, and you would want to identify with your audience the same way.
When it comes to typography, we suggest keeping it professional because educational institutions differ from the usual music business. That being said, you can have your space to express your creativity and select typography that best reflects your educational theme.
Design Comprehensive Branding Guidelines
Many individuals work together to develop educational branding. Some might be involved in logo identity, while others might be working on ways to build university branding design. But, as we mentioned earlier, consistency in branding is the most effective way to create an impression. Therefore, you can develop branding guidelines for everyone to follow.
These branding guidelines can also be helpful for someone who is new to the organization and might not have an idea of how to build your business. The guidelines can be a helping hand to help them better understand. Also, with many activities being carried out every day to build your brand, the guidelines act as a medium to ensure that all the things being published adhere to the branding rules and regulations you’ve set for your business.
Utilize Professional Photography and Imagery
Rich media content can help you gain exposure and introduce yourself to a wide range of audiences. Instead of opting for just the text, professional photography and imagery are a great way to engage your audience and keep them coming back for more. Your educational institution might publish various information and blogs on a daily basis to build a connection with visitors.
Here, instead of relying on texts and quotes, you can use professional photos and images that captivate your audience and interest them enough to read the information posted.
Depending on the content you’re posting, you can find relevant images. It’s also a great idea to select images that resonate with your brand identity, be it in terms of colour palettes, typography, and more. You can use the images to build your brand and introduce yourself to your audience.
Wrapping Up
We have concluded our article on creating a strong visual identity for schools and universities. Here, we listed down a few tested and proven methods on how businesses can remain consistent with their branding and introduce themselves to the audience in the market.
We started by explaining the importance of defining your business’s core values and mission and how you can build a logo that resonates with the mission. We also defined the importance of selecting a colour palette and being consistent with it.
Further, we suggested tips on choosing a typography system for your business and how adhering to comprehensive branding guidelines can help you remain consistent in your publications, be it posts, blogs, or any other important information. And lastly, we listed how professional photographs and images can help you attract an audience.
By implementing these strategies, you are sure to build a solid brand identity for your educational institution.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
