Nowadays, the job of a marketer is a challenging one. To be successful, they have to find innovative ways in a competitive market. Additionally, they often need to play many different roles, writing articles, finding new leads, monitoring metrics, or researching the competition. In this article, we share 7 Free Digital Marketing Tools Every Marketer Needs To Know.
If you are a digital marketer yourself, you might struggle to keep up with all of the tasks you are responsible for. Luckily, you can find many digital marketing tools and services on the market that can take some of the work off your shoulders. For instance, Husky Hamster is an outreach link-building service.
And, what might be even more important, there are also a vast number of tools available that are entirely free.
Technological growth has blessed us with numerous opportunities to make our jobs easier. The free tools that we can use in digital marketing range from email and social media marketing to content creation and analysing data.
Here are a few of the best digital marketing tools that every marketer needs to know.
Table of Contents
Grammarly
Sending a business message with grammatical errors is every marketer’s nightmare. Unfortunately, even if you are a superb content creator and marketer, mistakes like this are bound to happen.
To save yourself some stress and time you would otherwise spend double-checking the spelling of every word in your email, start using Grammarly.
Grammarly is a tool that you can use to check if your posts and messages are grammatically correct. It has a premium option, but even its free version will instantly spot any errors you might have missed.
Moreover, you can install the Grammarly plugin in your browser. In that case, it will be active on Gmail, Twitter, Facebook, LinkedIn, and many other websites where you might want to promote your products and services. It is a convenient way to improve any text you create.
Google Analytics
This free tool from Google comes with lots of practical applications. Thanks to it, you can gain in-depth knowledge of your website and see how well it performs. Therefore, you can use it to determine which areas of your website require improvement or better optimization.
What is even more impressive is that it is straightforward to use, so you can start tracking the metrics of your website right away.
In addition, it automatically integrates with other Google services, making it a must-have tool for every digital marketer who runs most of their business activities through the products produced by Google.
CoSchedule Headline Analyzer
Although you can find other headline analysers on the market, the one made by CoSchedule is the most popular option. It is not without reason.
This simple tool allows you to quickly improve the quality of your heading to drive more traffic to your site.
If you’ve always yearned for more SEO-friendly headlines, this might be the perfect solution to your troubles. It will score your headline based on various aspects like its length, keywords, and clarity.
Using this tool, you can improve SEO readability, increase audience engagement, and precisely formulate the message you want to convey.
Use it once, and you will never want to go back.
Asana
If you are having a hard time keeping track of your projects, Asana can be the solution you are looking for. It is a project management tool that is perfect for a small team of professionals.
While it offers Premium, Business, and Enterprise options, its free version is an enticing choice as well. With a free account, you can add up to 15 people to your project, making it the perfect platform for organizing lots of minor tasks.
Using Asana, you gain access to the platform where you can stay in touch with the rest of your team, discuss the issues that come up, plan out campaigns, and many more.
Mailchimp
Mailchimp is another tool on our list that offers both free and premium versions. It is one of the top-rated email marketing software on the market. Among its main benefits are automatically sending emails to customers, customization options, and presenting insights on your campaigns’ performance.
Thanks to the world-class technology it offers, Mailchimp has become the go-to tool for millions of marketers. It can help you as well, whether you want to launch a new business or grow your existing one.
If you have under 2,000 people on your list, using the free version of Mailchimp is a no-brainer. It will help you grow your customer base, save you time, and boost your productivity.
Buffer
As social media marketing grows in popularity, using tools like Buffer also becomes more significant than ever. This social media tool offers you great value at no additional cost from your side.
Thanks to it, you can set up posts on your social media accounts, which allows you to free up some time you can spend searching for new leads or other high-priority tasks.
Additionally, by consistently posting on your account, you will showcase your professionalism and boost your customer engagement.
Another way to explore Buffer’s benefits is to create social media campaigns from scratch. You can use its analytics and image editor to plan your content without much hassle.
It can be especially advantageous when you want to create something specifically tailored to your audience’s needs.
Landscape
The tool created by Sprout Social is a lifesaver for anyone who wants to put the same picture on multiple social media accounts. It allows you to resize an image to fit all the most popular platforms with a few clicks of a button.
All you have to do is upload the image you want to publish, and Landscape will create multiple versions of it, one for each social media platform you select.
As imagery is a crucial part of digital marketing, you should consider using this tool every time you wish to share with the world something new through Facebook or Instagram.
Bottom Line
Digital marketing is a complex mix of different forms of media. To get the hang of all of them, one sometimes needs to use professional tools.
Fortunately, with many free tools to choose from, every marketer can pick and choose which of them they want to use.
From Grammarly and Google Analytics to Asana and Mailchimp, all digital marketing tools can significantly improve marketing operations without breaking the bank.
As a digital marketer, all you need to do is start using the available tools and reap the benefits they provide. If you do just that, you will take your marketing strategy to the next level faster than you might think.
Best of luck!
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