A logo is an important factor in establishing brand recognition. It is often the first brand element that consumers engage with to start the brand experience. In this article, we share 8 Reasons Why 65% of Small Businesses Pay a Premium for Logo Design and you should to.
Being the official “face” of the company, it is a must to have a well-designed logo. It is the easiest way to convey a professional and trustworthy image.
Once you are able to gain the customers’ confidence, they will associate this positive impression with the quality of your goods and services.
65% of small businesses agree that the logo is one of the most significant branding investments and are willing to pay a premium for it. Furthermore, 15% would be happy to spend $1000 for a company logo.
This is why you need to invest in good logo design for your business. It’s a fact that the human brain can process an image up to 60,000 times faster than it can for words.
This is probably why among the global brands that are highly recognized, 9% are having visually branded logos that do not even include their business names on them.
That is a good illustration of how powerful a logo can be to penetrate through both language and cultural barriers.
To further persuade you about the importance of a successful logo, here are 8 reasons why you need to invest in premium logo design.
Table of Contents
8 Important Reasons Why Your Logo Design is Vital to your Business
1. It Introduces Brand Identity
Having a logo is like marking your ownership of the brand. It is like a narrative of the brand ideals, goals, and personality.
The logo is like the introduction of the story that you want to tell.
But instead of having a lengthy piece of introduction, the logo will be enough to encapsulate all the things that you want to say and have the customer translate it in a glance.
2. It Makes the Brand Look Legit
It is difficult to persuade the customers to choose you especially when they doubt your authenticity.
Having a logo design, like all other successful companies, somehow gives an assurance that such a company or brand does exist.
It makes the brand more tangible and looks 100% real.
Sushi by The Logo Creative
3. It Entices Customers to Know Your Brand
Humans have a very short attention span. A well-designed logo instantly grabs attention. It can spark the interest of the audience.
When it is interesting enough, the audience will think that the brand is worthy of consideration.
This, in turn, will lead them to researching about the brand, your products, and services.
4. It Makes Your Brand Distinct
When the competition is tough; you need a logo that will give distinction. The customers should separate you from your rivals through the logo alone.
With the right logo, the audience will know that you are not the competition and that your brand is better than the rest.
5. It Communicates Professionalism
Most consumers assess a brand through appearance. Just like hoping for a successful job interview, you need to “dress the part” in order to add to your chances of getting hired.
Your logo shows how you are trying to look nice and proper for potential customers. It is your first chance to create a positive impression about your brand.
It must be something that would give them a notion about your company as competent in the business.
6. It Helps With Online and Offline Brand Assets Creation
Your logo is like the professional stamp for your brand. It would be easier to create essential marketing to-do’s, like website creation, social media profiles, or even printing out business cards if you already have a logo that is associated with your brand.
7. It Can Foster Brand Loyalty
Strong branding instills confidence that will make the customer trust in what they can deliver.
Once the customers are aware of your brand, they will be more inclined to give value to what you can offer.
It will be easier to introduce new products and services because they are already confident with your brand.
8. You Can Easily Integrate Your Brand to Anything
Once you are able to create a logo that represents the brand, you can integrate it to all of your branding materials thereby strengthening your marketing strategies.
Hiring Professionals For Your Logo & Branding Design
Since the logo is integral to the marketing success of your company, you must do everything you can in your power to have a logo that will work with your brand.
Although more than half of small businesses are confident enough to make their own logos, you must reflect on the success of the top company logos, such as Apple, Nike, and Coca-Cola.
These companies all have a team that focuses only on their logo designs.
They have recognized the importance of creating an iconic symbol of their brands, which is evident on how their logos need not be an introduction for the audience to know what they symbolize.
They have invested a lot in their logo and look where it got them.
To have a distinctive logo design that is recognizable, investing in it should be a non-negotiable issue. One of the best ways to do this is by having a logo designer on your team.
If you cannot hire a full-time graphic design specialist, you can always seek out logo design companies to help out.
Whether you have a logo that needs revamping or what you only have is a concept and a set of company goals, hiring a professional to help is both a sound and cost-effective investment.
It is wise to have experts in your team because they can effectively consolidate your brand ideals, needs, and what the customers need into a logo that you can be proud of.
Here’s a successful logo design case study about Carlos who is a high-end retail store in Zambia, and one of the leading retail stores for health and beauty care products in the Copperbelt region.
“A professional designer listens to their client’s developing an understanding of their business and target market, forms unique concepts that resonate and communicate effectively bringing their brand to life.
Andrew Marriott – Founder, The Logo Creative
A reputable creative design agency such as The Logo Creative provides effective branding solutions across many industries and they accommodate both international and domestic clients.
They consist of a team that has years of experience when it comes to creating well-designed logos and branding solutions.
With their specialty, you are assured of skillful and expert creation of a logo and brand identity design that will be a beautiful representation of your brand.
Good reasons for hiring a professional like The Logo Creative is that they can cater to any industry and style of brand.
A good example is this identity design for Candy Cart Land which is a fun and professional design that also includes illustration and custom typography design.
“They came to me full of ambition as a startup business with no ideas about a direction for design or brand identity. I carefully listened to them and felt their passion and drive to succeed. They gave me full creative control. I researched and got a clear understanding of their business goals and target market. I wanted them to be bigger and better than their competitors and we achieved that, we were so pleased with the final outcome.”
Andrew Marriott – Founder, The Logo Creative
Wrapping things up…
When it comes to creating your logo, it is extremely important to mind every single detail. All the elements of the logo must coincide with the branding theme that you are trying to create and introduce to the public.
This should generate positive feedback from your audience, marked by an increase in brand awareness, conversion, and sales.
It is extremely essential to be careful in creating your logo since it is one of the vital aspects that will form the brand, establish identity, boost recognition, and bring your brand’s personality into life.
Investing in a logo design ensures that all the technical aspects of logo creation are covered so that you can showcase a well-conceptualized logo that is both creative and memorable.
If you’re interested in investing in a professional logo designer who works with clients worldwide, contact The Logo Creative.
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Author Bio
Jenn Pereira is the Product Designer of Removal.AI, an automatic background remover and online photo editor software designed & developed using AI technology to simplify clients’ workflows to foster productivity, creativity and design. As an experienced web designer and online marketing strategist, her vision is to help, motivate and inspire creative people to learn, share and grow by offering them useful strategies, tips, tools (AI technology) and resources to succeed on their career journey.