Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
Author: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
The 4 P’s of Brand Marketing
For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.
7 Funniest Branding Fails
It takes a lot to set a business apart from the crowd nowadays. From an eye-catching logo to an earworm-inducing jingle in an advert, businesses have to try all the marketing tricks in the book (as well as often penning new ones) to grab their audience’s attention, but these are just the icing on the cake that is a business’s image, it’s philosophy; it’s branding. Lets take a look at 7 Funniest Branding Fails.
The Ultimate Animal Logo Design Guide
Why would you want an animal logo? Well, for starters you could be in the pet/animal industry obviously. Secondly, you can piggyback on what the animal is able to convey about your company and the brand. If you think about it, even animals are in a way already established brands that represent various values and beliefs. In this article, we have put together The Ultimate Animal Logo Design Guide.
Brand By Hand by Jon Contino
In this book review, we take a look at Brand By Hand by Jon Contino, It’s the first monograph on the work and career of New York Graphic Designer Jon Contino, and the book was published by Abrams in 2018.
Everything You Need to Know About Pen and Ink Illustration
In this digital world, pen and ink illustrations remain relevant because they are cost-effective, convenient, and portable. Artists can use pen and ink to draw a piece of art and then quickly transfer it into the digital environment using software like Photoshop, Piranesi, Poser, and others. In this article, we discuss Everything You Need to Know About Pen and Ink Illustration.
10 Photoshop Tutorials & Ideas for Anything You’re Trying to Accomplish
Graphic design and photo editing are essential elements or rather have turned out to be very important aspects of marketing. The ever-advancing technology in the two areas further increases both the complexity of their processes and the quality of works produced. One of the most powerful tools used in graphic design and photo editing is Photoshop. In this article we look at 10 Photoshop Tutorials & Ideas for Anything You’re Trying to Accomplish.
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How to Choose Fonts That Reflect Your Brand Style
Hello, friends! Today we’ll talk about How to Choose Fonts That Reflect Your Brand Style.
Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign
A lot of business owners, no matter how noble their purpose it, are unaware of what branding can accomplish for them. Some of them think that having a website and social media presence is enough. What they do not know is that branding is more than just having a distinct logo. In this article, we discuss Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign.
Designer Interview With Juan Carlos Pagan
In this article we have a Designer Interview With Juan Carlos Pagan who is a New York-based Designer, Typographer, and Creative Director. He received his BFA from Parsons School of Design in 2006 and completed his postgraduate studies in typeface design at The Cooper Union in 2011. Juan has been honored for his work by The Type Directors Club, Communication Arts, The ADC, One Show, Graphis, Cannes Lions, Clios, Fastco, and Print Magazine among others.