Customer expectations have evolved over time with the emergence of technology. Customers now want more engaging and personalised experiences with brands, which means marketing strategies have had to evolve as well. To deliver exceptional customer experiences, businesses must truly understand their customers, and basic customer analysis is no longer enough to meet these expectations. Using technology in marketing to gain valuable customer insights is now essential. In this article, we discuss the Future Of Marketing: The A.I. Based Design.
Author: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
The Difference Between Marketing and Branding
Branding and marketing are two vital business functions that work together to increase revenue. These events are used to inform people about a product or company. They are so closely related that people often do not realize the difference between marketing and branding. In this article, we take a look at The Difference Between Marketing and Branding
The Process of Boots Logo Redesign With Rob Clarke
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
Where To Get Ideas For Creating A Unique Logo
You have made the decision to have a professional logo created for your new business. The only problem is that you are stuck and have no idea or direction you would like to go before embarking on a professional logo designer as its always a good idea to have some ideas moving forward. Not to worry as this article about Where To Get Ideas For Creating A Unique Logo will explain to you all about where to get ideas for getting a unique logo design created.
5 Terrible Company Logos (And Why They Went Wrong)
Great company logos aren’t always easy to identify, because it takes time to pick up on the nuances. Be honest: how many times did you see the Amazon logo before you consciously recognised that the arrow went from A to Z? Or did you only spot it when you read about it? In this article, we discuss 5 Terrible Company Logos (And Why They Went Wrong)
Where to Place Your Logo to Enhance Your Brand
Never underestimate the power of your logo – it’s the symbol of your brand. Indeed, people see your logo whenever they purchase your products or services. In terms of brand recall, it is an extremely powerful tool. This is why you see logos in ads and on billboards. Designers call it the ‘power of visualisation’. In this article, we discuss Where to Place Your Logo to Enhance Your Brand.
Style Guide & Brand Book Templates
A bundle of 20 professional Style Guide & Brand Book Templates that are beautifully designed. Making brand guidelines, brand manuals & corporate branding guides has never been so easy.
The Logo Package Express – The Essential Logo Design Tool!
As a professional logo design studio that specialise in logo and brand identity design we obviously love designing and creating logos it’s our passion! We live and breathe logos!
But once the project is finished and the client has approved the design then comes a time-consuming task of saving all those different logo file formats to hand over to the client
Now I’m sure that there are millions of designers out there that feel the pain when reading this and you have to admit it’s a time-consuming process. In this article we take a look at the amazing tool The Logo Package Express – The Essential Logo Design Tool!
Designer Interview With Dave Clayton
Dave Clayton is a 53 years old, father of four and happily married! Who has a huge passion for Art, Graphic Design, and the creative industry. In this Designer Interview With Dave Clayton we talk everything about his life as a graphic designer. Continue reading
Practical Perspective on Brand Perception
Yes, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also to simplify that perception. In this article, we take a look at a Practical Perspective on Brand Perception.