Every professional designer knows that the needs of each and every creative project are different, even when working with the same types of media. No two social media ad campaigns, posters or product labels are alike, and each requires their own approach in terms of messaging, style and overall branding. In this article, we discuss How to Design For Large Format Signage.
Author: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
Designer Interview With Mark Narusson
Mark Narusson is a freelance graphic designer based in Birmingham UK and the founder of Mark Narusson Design. He is passionate about WordPress web design and logo design. Offering his creative services to businesses and entrepreneurs in the UK and beyond.
4 Typography Designs with Awesome Font Selection
Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.
How To Skyrocket Your Business With an Attractive Logo Design
A logo is the visual representation of a brand. It helps users to find a company easily and buy the advertised products. A logo helps a business, website or blog to differentiate itself from other competitors. Good logos are easily be remembered by people. In this article, we talk about How To Skyrocket Your Business With an Attractive Logo Design.
How to Develop Effective Marketing Strategies to Make Your Startup a Raging Success
There is no denying that when done right, marketing can boost the net income and profits of your business. If you do it wrong, on the other hand, it is like throwing your money into a bonfire. Because startups require everything they need to prosper, mastering all the nuances of marketing and sales is mandatory. This article, we discuss How to Develop Effective Marketing Strategies to Make Your Startup a Raging Success.
Logo Psychology: How to Create a Logo that People Trust
The fact that your brand needs to convey trust may be obvious. You know that unless people trust you, they won’t buy from you. What’s less obvious is how you can inspire trust.
Starting with your logo is a simple way to create a powerful first impression. Your logo can reflect your brand, its values, and culture. Here are some factors to keep in mind if you want your logo to inspire trust. We discuss Logo Psychology: How to Create a Logo that People Trust.
How to Provide Effective User Flow on Your Website
The main purpose of any web design today is not just to showcase design skills. It is also a great way of enticing customers and getting them to buy your products or subscribe to your services. These goals can only be achieved by ensuring that your site provides a superior user experience. In this article, we look at How to Provide Effective User Flow on Your Website
Things You Should Never Say to a Freelance Graphic Designer
When it comes to graphic design, many people have a vague understanding of it. The job of a designer is considered to only to create company logos and photoshop pretty images. But, there is much more a graphic designer can do. To be a Graphic designer is, indeed, an art.
When you work as a graphic designer, you have to deal with all sorts of clients. One of the greatest challenges while dealing with clients is the communication issue.
Here is a collection of Things You Should Never Say to a Freelance Graphic Designer. They will not react to it, but they will not appreciate it as well. Let’s have a look at those things.
Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors
Today in this highly competitive market, it’s essential for a business to stand out among the crowd. And, for this, a company needs to be unique and highly recognizable by customers. In this article we discuss Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors.
Effective Methods to Boost Your Brand Recognition
Branding is a beautiful process, one that marks the difference between a no-name business and a fairly recognized one. If you want to go big in business, branding is a must. In this article we discuss Effective Methods to Boost Your Brand Recognition.