Fabien Barral is a french happy graphic designer whose innovative and unique designs attract clients from around the world. He runs the “graphic-exchange” blog since 2006, a popular online venue for creatives. He learned his trade as an agency art director, working on projects for large corporations like McDonald, L’Oreal or Konami.
Your business success depends on the quality of your products or services, but branding is what adds value to it. You can have the best product in the world but without people being aware of it, you will not be able to achieve great sales results. In other words, think of branding as a bridge that connects your business and your target audience. If you build a quality, beautiful bridge, people will want to cross it and come to you. If you build a bridge without anyone knowing about it, nobody will even bother finding it. In this article, we bring you 5 Common Misconceptions about Branding
Creating a logo is easy, but creating a good logo is not. There are myriad things to consider when you’re creating your brand’s logo, and it’s easy to get lost down a rabbit hole of design. In this article we take a look at 4 Things To Learn From Looking At Some Of The World’s Oldest Logos.
As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
No matter how calm and collected about writing you are, it’s all pointless if you don’t publish the book the right way. Why is publishing so important, even more, important than the quality of the book nowadays? In this article, we take a look at Self-Publishing Vs Conventional Publishing – What to Choose
While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.
But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?
You’ve been working on your business for a while now, and your brand still doesn’t get enough recognition from the public? Read on as in this article we discuss Personal Branding: Things That Help Create a Strong Brand.
Now try something weirder – How to keep having great ideas and survive in the creative business by Michael Johnson of Johnson banks and published by Laurence King due for release on 20th May 2019 is jam-packed with essential advice for designers and creatives of all disciplines, written by a world-renowned designer.
“I took what I was convinced was the ‘perfect’ solution to my then creative director. ‘Nice’ he said. ‘Now’ try something weirder.” – Michael Johnson
Your parents, teachers, and family friends must have continuously lectured you on the importance of a professional degree. One bad grade would result in a lecture on how you will not get admission into a university, and how it will affect your chances of getting a professional degree. For them, a professional degree was the prerequisite of entering the professional workforce. So It is Said that Graphic Designers Don’t Need a Professional Degree. Why?
A lot of people wonder How to Create Successful Branded Content Campaigns, and we are going to take a look into it. Branded content is a powerful marketing instrument, which you can use to convey your brand message to your target audience. This type of content helps to turn customers into brand advocates and achieve long-term business goals.
If you want to learn more about How to Create Successful Branded Content Campaigns, read this article. It will help you to understand what branded content is all about and how to use it to benefit your company.
