The Logo Creative

5 Ways to Create an Everlasting Digital Footprint of Your Business

If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?

Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.

And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.

Designer Interview With Ben Burns

Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

How does your packaging tell your story?

It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?

Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions

In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions

This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.

Five Overlooked Ways for Continuous Creative Growth

The most successful creatives understand there are always new skills and techniques to learn.

You want to learn a new skill? Learn.

Why are some creatives great at what they do? Simply, they dedicate the time to learn their craft—especially the fundamentals.

A logo designer becomes great at designing logos because they studied the fundamentals that form a great logo. A copywriter can write a 1000 words in 10 minutes because they learned the fundamentals, then practiced and wrote daily.

Here’s the crux of this article nice and early for you…

Essentials to Successfully Fire-up your Startup

In order for your startup to be successful, you need to have done everything possible before rushing into business.

Every business starts with a great idea. Your idea is like the day one of school and the first earned dollar is like your graduation day. To give life to your startup and walking it towards the path of success, you are required to go through a whole slew of syllabus before you can ‘graduate’.

The basic first step is intensely analyzing the industry to determine whether your product has the market, what your potential competitors are doing, and how you can take your business above them.

10 Questions To Ask Yourself Before You Choose Your Final Design

Before deciding on the final design of any project, you need to go through the tedious steps associated with the design creation process. This is a task that both experienced graphic artists or anyone just trying their hand at completing a print media design project should undergo if they want to end up with a competent project end design. Join us in this article as we discuss 10 Questions To Ask Yourself Before You Choose Your Final Design

5 Branding Mistakes that Could Hurt Your Image

What is the one thing that has the power to set your business apart from every other in the industry, and create a long-lasting bond with your demographic? No, it’s not your product or your service. Quite frankly, how innovative or never-before-seen can they actually be? No, the one thing that has the potential to elevate your image above everyone else’s is branding.

You might think that doing business is strictly a rational experience, but in reality, it is the emotional state that guides the shoppers on their shopping journey, and it is the emotional response of the client that will seal the deal of a lifetime. Without branding, there can be no long-term success in the business world. So naturally, it only stands to reason that you should avoid common branding pitfalls in order to secure your position on the throne. Here’s what you should avoid at all costs.

Why Designers and Copywriters Should Collaborate More

“I can’t believe it. They’ve asked me to come up with brand names again.”

You could have planted potatoes in the Graphic Designer’s forehead furrows.

“I’m a Designer, not a bloody Copywriter.”

I felt his pain.

Forcing a visual person to write words is borderline workplace bullying.

Design with visual ranking in mind

The design of the website of yours is vital, especially for conversion. Even though you can apply any tactic to boost your conversion it won’t be much of help if it doesn’t look good. We all know that humans are pretty much visual oriented. For example, the information is transported to the brain and 90% of that is visual. Visuals are way faster than the text (60,000x faster) in the brain. In fact, among the learners, 60% of them are visual learners. Read on to discover all about Design with visual ranking in mind.

1 2 3 … 124 125 126 127 128 129 130 … 146 147 148

It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside

Posts navigation