The Logo Creative

Freelance, and Business, and Stuff by Amy & Jennifer Hood

Freelance and business and stuff is a guide for creatives and it’s written by twin sisters Amy and Jennifer Hood who are the founding partners and creative directors behind Hoodzpah, a boutique brand identity and design agency based out of Newport Beach, California.

The Hood sisters have worked with clients such as Google, Disney, Facebook, 20th Century Fox, and Target so from reading that client list you know the advice within the book will be of great value.

The book has been made up of their personal research and experiences while running their own design studio.

You can also read their designer interview to provide more insights from their life as designers.

Designer Interview With Amy & Jennifer Hood – Hoodzpah

In this Designer Interview, we feature all the way from the sunny side of California Amy and Jennifer Hood who are Twin sisters and Founders of branding agency, Hoodzpah based in Orange County Southern California in the United States.

8 Landing Page Mistakes That Could Be Harming Your Business

Creating a winning landing page is a tricky task. There are a lot of traps awaiting while you are trying to optimize your page to sell. Even experts sometimes make mistakes that are hard to fix.

Marketers have been keeping an eye on landing pages to figure out what is it specifically that makes one page better or more attractive than the other. But while watching for that they have noticed a consistent line of mistakes that business owners make with their landing pages that inevitably harm their business.

Here are some of those mistakes.

5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign

Social media marketing is often perceived as expensive, especially if you want it to be effective. Big brands splurge a huge amount of money on social media engagement with their customers because that’s where everyone is.

You have the highest chance of being seen if you are on social media.

However, this doesn’t work for everyone. Small companies don’t have large amounts of money to spend. They have to watch their budget carefully.

Some believe that the more they spend the more they will get back but that isn’t always true. You don’t want to risk your entire business on the premise that an hour social media marketing strategy will work.

But, if you do this smartly, without spending large sums, you might be able to get more out of it.

Your solution is brand storytelling. Read on for 5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign

Sketchnotes – Why Nudenotes Are So Awesome

Most of you are now wondering ‘what the hell are nudenotes?’ and ‘Why should I care?’. Two great questions, firstly, nudenotes is the name I give my style of sketchnotes. The goal of my notes are not to be a perfect piece of typography – they are a means of quickly jotting down information and insights in a way that can be referenced later or shared with others, quickly summarising large quantities of information with some simple doodles. They are unedited, analogue, warts-and-all, laid bare for all to see – nudenotes.

Why should you care about nudenotes? To answer that question, I will use one of the long-stand traditions of the sketchnoting: a numbered list. So in no particular order, here is a list of the benefits of nudenotes and the value they offer to creative people:

Know Your Onions: Graphic Design By Drew de Soto

Know Your Onions by Drew de Soto is a very enlightening book offering a different view of the things you encounter every day as a designer.

Drew De Soto who is a print-focused designer has been a graphic designer for over 25 years, this book is a guide for working in the Graphic Design industry and first published by BIS Publishers in 2012.

As he says in his Introduction: “After a 25-year career in graphic design, I’ve picked up a few things and turned them into ‘custom settings’. Read this book and save yourself 25 years.”

Drew was kind enough to send us a copy of the book to review and we were looking forward to tucking into this one, Again I would like to thank Drew for sending us the book and answering our questions as part of this review. Let dive in and take a look at Know Your Onions: Graphic Design By Drew de Soto.

Top Tips for Designing a Professional Logo

In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.

The Power of Design Thinking

The word “Design” seems to permeate every facet of owning a business these days. We hear high-end brands like Apple espouse the benefits of employing design thinking at seemingly every keynote, but what is it and is it something you need to be employing for your business?

The answer is most likely yes. Read on to learn about The Power of Design Thinking

Why Your Brand Fails with its SEO Strategies and How to Fix Them

Search engine optimization is the best way to get organic traffic to your website. Many companies invest a huge amount in their SEO strategies and campaigns to increase their sales and popularity. SEO is a consistent method to get better ranking on search engines. To develop an effective SEO strategy, you need to know about the SEO world completely. Right from basics, tactics, types, and methods to the new trends in the market, you need to have deep knowledge about the field to succeed. But, companies often ignore this criterion and appoint inept staff to manage their SEO campaigns that can lead to a disaster.

Designer Interview With Aaron Draplin

Aaron Draplin is a graphic designer, author, and founder of The Draplin Design Co. (DDC). He was Born and raised in Detroit, Michigan, on October 15, 1973. and now based in Portland, Oregon. When Aaron left high school at 17 he started his associate degree at Northwestern Michigan College. This is where he learned the basics of visual art. When he turned 19 he moved to Bend, Oregon to pursue his career in graphic design.

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