Today, there is a flood of bloggers and website owners in the market. People who are passionate about writing often end up starting a blog of their own where they can share their true feelings with individuals. Along with writing and posting blogs, they also are conscious to publicize their blogs over the web. A similar situation is with all the webmasters who are running a business and want to make it famous across the market through the web. Read on to find out How To Get Desired SEO Value For Your Existing Website Content.
Author: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
Revamping Your Brand’s Content Strategy in 5 Steps
A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.
Set Yourself Up For Success: 6 Most Important Elements Of Launching A Strong Brand
The brand is the most important and valuable thing about your company. There are plenty of reasons for this but most notably, people love buying from brands that they already know and love. According to research conducted, 59% of people would rather buy products and services from brands that they are already familiar with.
Simple Yet Effective Offline Marketing Strategies for Small Businesses
There is no denying the fact how the internet has brought a disruptive change in the world. It has significantly improved the way people are communicating with each other – social media is a prime example of that. The Internet has given a new lease of life to businesses as well and how online marketing has immensely benefited them is just unprecedented. The rise of e-commerce is the telltale testimony of transformation in business.
Book of ideas Volume 2 by Radim Malinic
The book I had been waiting for after reading the first Book of Ideas blew me away! which we also reviewed. I was really looking forward to receiving the second coming in vol 2, We had this on pre-order and received it before release giving us time to read and review it. The book was released yesterday on 7th September at a launch event in London and like the first book again I am blown away!
Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor
Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO. Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.
Crush It! by Gary Vaynerchuk
In this book review, we will be reviewing a book from Gary Vaynerchuk who is an American entrepreneur and a very influential Internet personality known as Gary Vaynerchuk So here we go… it’s time to CRUSH IT!…
Designer Interview With Marty Neumeier
In this edition we have a designer interview with Marty Neumeier who attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.
In 1996 he founded the “seminal but now-defunct design magazine Critique”, a quarterly publication about design thinking. Designers contributing to Critique included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan Sagmeister, Paula Scher, David Stuart, and Massimo Vignelli.
Is Your Website Designed To Supplement The Buyer’s Journey
Your website is the online headquarter of your business. While the first instinct would be to make it as you please, everything you do online should be aimed at pleasing the consumer. Better user experience is something that all businesses need to focus on, to achieve success.
If you are selling a product or a service online, you probably have a conversion funnel in place. However, even after having a systematic approach in place, and creating quality content, if you are experiencing stagnant growth, maybe it is time to look at the conversion funnel from the perspective of your customer.
That is, instead of creating content for a conversion funnel, the objective should be to create content for the buyer’s journey.
Branding: In Five and a Half Steps: The Definitive Guide to Creating Brand Identity in Five and a Half Steps By Michael Johnson
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.
In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves – a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Two and a half years later the project came to fruition in Branding: In Five and Half Steps, published in Autumn 2016 by Thames and Hudson.