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How to Create a Great Brand Name

How to Create a Great Brand Name

There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.

With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.

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The Importance of Visual Identity for Building a Strong Brand

The Importance of Visual Identity for Building a Strong Brand

Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.

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The 5 Most Essential Benefits of Copy on Your Company Website

The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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Designer Interview With Henry Alvarez

Designer Interview With Henry Alvarez

Designer Interview With Henry Alvarez

Today we have a Designer Interview With Henry Alvarez. Henry is a Creative Director from New York. During his colourful, award-winning career, Henry’s well-rounded understanding of branding, problem-solving and art direction have made him a standout creative professional. He has developed creative for a wide range of markets, from consumer products to sports marketing. He has been referred to as a creative chameleon, always adapting his mindset to better understand his audience and deliver visually engaging creative.

Henry’s creative journey started when he was a young fan of comic books and artists such as Frank Frazetta, Jack Kirby and Neal Adams. He studied art in high school and moved on to study fine arts history in college as well as undertaking subjects such as sculpture, photography, painting and life drawing.

By the time Henry had received his associate’s degree in fine arts, He had already learned about iconic designers like Saul Bass, Paul Rand, Herb Lubalin, and Milton Glaser. Henry’s teachers suggested that he would do well in the advertising industry because he was so inspired by the movie posters and identity design Saul Bass had developed, so he set his sights on continuing his education in this related field.

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