The Logo Creative

What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

How to Create a Great Brand Name

There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.

With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.

The Importance of Visual Identity for Building a Strong Brand

Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.

The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

Book of ideas by Radim Malinic

26/07/2018
by The Logo Creative

In this book review article, we will be taking a look at Book of Ideas by Radim Malinic a book that has been on my to get and read list for so long now I just had to send for it. I contacted Radim and asked if he would sign our copy for us which he did, so I would like to thank him once again for signing our copy of the book.

Wasting no time as soon as it came I polished it off within a few days and thoroughly enjoyed every second of it I literally could not put it down until I finished it. Well, you know what I mean… I did need to break off from it from time to time to run the business and get on with client work and content creation but every spare moment I got it was in my hands. A book I will definitely be going back from time to time.

Book of ideas by Radim Malinic is what he describes as the diary he never had, I think the idea behind this book was to provide inspiration and ideas to the reader hence the title of the book “Book of ideas.” And it does exactly that!

The Many Benefits of Scatter Plots

We’ve written at length in the past about how you can never really have too much of a visual element in the world of business, both internally and externally as far as marketing as concerned. in this article we discuss The Many Benefits of Scatter Plots.

Designer Interview With Henry Alvarez

Today we have a Designer Interview With Henry Alvarez. Henry is a Creative Director from New York. During his colourful, award-winning career, Henry’s well-rounded understanding of branding, problem-solving and art direction have made him a standout creative professional. He has developed creative for a wide range of markets, from consumer products to sports marketing. He has been referred to as a creative chameleon, always adapting his mindset to better understand his audience and deliver visually engaging creative.

Henry’s creative journey started when he was a young fan of comic books and artists such as Frank Frazetta, Jack Kirby and Neal Adams. He studied art in high school and moved on to study fine arts history in college as well as undertaking subjects such as sculpture, photography, painting and life drawing.

By the time Henry had received his associate’s degree in fine arts, He had already learned about iconic designers like Saul Bass, Paul Rand, Herb Lubalin, and Milton Glaser. Henry’s teachers suggested that he would do well in the advertising industry because he was so inspired by the movie posters and identity design Saul Bass had developed, so he set his sights on continuing his education in this related field.

Graphic Design: Why the Application of White Spaces Is Imperative for Designers

Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.

Why your business needs a brand Strategy

Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.

In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.

How to choose an SEO-Friendly WordPress Theme for your business website

WordPress has been used as an open-source framework by many people across the world. This framework has some benefits over the other website developing frameworks. The most important thing is that WordPress is completely free to use for everyone. In this article we take a look at How to choose an SEO-Friendly WordPress Theme for your business website.

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