Del Mauricio is a Graphic Designer and Founder of Aesthetic Philosophies (“Aesphi”) – a graphic design company in the Greater New Orleans area. The business specializes in logo design, graphic design, branding/brand identity design, and video editing. In addition, Del has extensive experience in marketing communications.
Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.
Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
But three?
Three feels just right, doesn’t it?
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!
In this article, we will be discussing 4 Ways to Start Creating a Photography Style Guide for a Brand If you’re a photographer you will find this article very useful.
Bojan Stefanovic is owner and art director of studio Logoholik. He is an award-winning visual identity specialist, Skilled in print and digital, focusing on brand identity design for the last ten years.
In this book review we look at Bigger Than This: How to Turn Any Venture into an Admired Brand by Fabian Geyrhalter.
Continue readingCreative block is an unavoidable and unfortunate side-effect of being a graphic designer, however when you design for a living then you can’t afford to stop working while you wait for your muse to return. Fortunately, creative block is a temporary ailment that can be overcome quickly if the right measurements are taken.
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
