The Logo Creative

Great Brands & their Makers: Harrods

You can get anything in there. Even a tiger.

That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.

I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.

Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.

Logo Modernism by Jens Müller and Julius Wiedemann

In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.

Designer Interview With Fabian Geyrhalter

Fabian Geyrhalter was born in Vienna, Austria and is a graduate of ArtCenter College of Design. He is a renowned Brand Strategist and Founder and Principal of FINIEN.

Fabian is a columnist for Inc and Forbes and his thoughts on branding have been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post.

Legendary Logo Designer Saul Bass

Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.

Where do you find logo design inspiration

In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”

Five Pointers to Help You Grow Your Website’s Traffic

Going into business is a brave decision, especially if your business will be your primary source of income. With this in mind, you need to do everything you possibly can, and a bit more, to make sure your business takes off and succeeds. In this article we share Five Pointers to Help You Grow Your Website’s Traffic.

Can Logo’s Really Change Brand Image?

Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.

The Benefits of Using Storytelling in Your UX Design

From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.

Designer Interview With John Spencer

John Spencer is an award-winning graphic designer and creative director, and founder of virtual consultancy Offthetopofmyhead. He invents names, designs logos, creates graphic and language identities, and conjures up campaigns.

John collaborates with some of the most talented and experienced people around and brings together the best team of freelancers for each job. They work together remotely using the latest technology.

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

1 2 3 … 130 131 132 133 134 135 136 … 146 147 148

That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.

Posts navigation