The Logo Creative

Designer Interview With Kyle Courtright

Today a Designer Interview With Kyle Courtright who is an independent branding and identity designer pushing pixels in beautiful Albuquerque, New Mexico. He’s the founder of Logo Wave Awards International, creator of the Logo Inspiration Generator Tool and author of The Ultimate Guide to Logo Design Ebook. Kyle has had the opportunity to work with brands like the Detroit Lions, National Parkinson’s Foundation, American Cancer Society, USA Bass, Entrepreneur and Duke University.
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Brand Mistakes to Avoid

In this article we are we’re going to be discussing Brand Mistakes to Avoid

This article will contain some of the most common brand fails, here at The Logo Creative we work with a lot of clients both UK and international. We produce lots of graphic design work for clients usually logos and marketing materials plus web design projects

We also help them with their brand strategies and through the years we have found that there are some pretty common errors that clients make if they try to build a brand on their own without getting professional advice and guidance from the professionals

We thought it would be useful to run through these brand fields and let you know what to look for and what you can fix.

How to Answer the Question: What’s Your Hourly Rate?

What do you say when a prospect or client asks, “What’s your hourly rate?” In this article we discuss How to Answer the Question: What’s Your Hourly Rate?

Mark Richardson - Superfried Designer Interview.

Designer Interview With Mark Richardson – Superfried

Mark Richardson is the owner of Superfried, studio alias of the self-taught designer. He originally founded Superfried in a London bedroom in 2007 and is now based in the centre of Manchester specialising in brand identity and typographic solutions for print and digital across all sectors.

His clients vary in both scale and location from start-ups in Russia to larger global brands in New York, LA and London including Fast Company, Faber & Faber, Sadler’s Wells and the Leonardo DiCaprio Foundation. His continued experimentation with letterforms has lead to the commercial release of 15 display typefaces. Mark has also given a talk at Shillington Creative College in Manchester.

Logo Life: Life Histories of 100 Famous Logos

I was chatting with a fellow designer who happens to be a friend the other day while visiting his studio for a project collaboration. We got on to the subject about logo history books and I mentioned to him about this book Logo Life: Life Histories of 100 Famous Logos and he asked if I would send him some pictures of the book when I got back,

Here is The Logo Creatives book review of Logo Life: Life Histories of 100 Famous Logos

Change Your Process, Land Higher Paying Clients

Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.

I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?

Designer Interview With Rob Clarke

Today a Designer Interview With Rob Clarke a British type designer and letterer based near London.

He designs logos and custom fonts both directly for clients and through collaboration with design and advertising agencies. I have followed Rob Clarke’s work for a number of years and you may not be familiar with his work, but you will be surprised. It would be hard to live in Britain and not be familiar with the logos he has created

He has worked on some of the world’s largest brands including Air Asia, Dulux, Sainsbury’s, Tesco, Reckitt Benckiser, Carlsberg Export, Polo Mints, Quality Streets, Cadbury and Capitol Records.

Common Logo Mistakes in Brand Identity Design

In this article, we will be discussing the Common Logo Mistakes in Brand Identity Design. If I was to ask other logo designers what their biggest irritations were with logo design I’m pretty sure they would all come out with quite a few similar ones.

In this article, I thought I would mention a few which I feel affect logo design the most and can basically make a very poor logo design.

Designer Interview With Paul von Excite

Today’s designer interview is with Paul von Excite who is a professional logo designer specialising in type & lettering working from the Netherlands. His work has been featured on such sites as BrandNew Underconsideration, Abduzeedo, Daily Inspiration, InspirationHut, Logopond, Moo.com, Creative Market, Goodtype, Logomoose, Fromupnorth, Adobe Illustrator, AIGA Gallery, Adobe, Designinspiration.net, LOGOED, Wacom Gallery, Goodtype Book 1, Talenthouse, Student Show, Typography Served, Logo Lounge 9, 365 Awesome Designers and many more.

The Logo Awards Competition with Game Changing Value-Add for Designers

Ever wish you could nab more of those big logo and branding gigs?

I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.

As designers, we have to keep upping our game when it comes to adding value to our design services.

Potential clients are looking for that stand out—the designer or design studio who rises above the rest.

But here’s the thing. To add value, you have to establish credibility and trust.

How do you add that kind of value?

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