The Logo Creative

Famous Logos – Shell

Some Facts about SHELL

Founded:- April 1907; over 110 years ago in London ● Headquarters:- The Hague, Netherlands ● Registered office:- Shell Centre, London, England ● Founders:- Royal Dutch Petroleum Company, “Shell” Transport & Trading Company Ltd ● Company:- Royal Dutch Shell plc ● www.shell.com

I thought I would start this new section about famous logos with Shell, This was the first logo that my daughter recognised at 3-year-old, I wrote about this “Brand Awareness From an Early Age” as she identified the logo with what the company sells.

Forward to the past: retro-rebranding of logos

From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.

Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.

Collaborating With Design Agencies Across The Country – Ironic Typography

As part of our collaboration with Birmingham-based digital design agency KIJO, we’ve delved into the world of ironic typography. This imaginative, often hilarious project can really get your creative juices flowing as you try to come up with disconcerting combinations of messages and fonts.

Designer Interview Designer Interview With Will Paterson

You may know Will Paterson from his Youtube Channel where he gives you an insight into his Graphic Design Career, and an in-depth and personal perspective of working within Graphic Design. He is also passionate about Hand lettered vintage logotypes. As of writing this article his Youtube channel has 246,326 subscribers and since joining youtube in june of 2012 the channel has had 13,796,288 views and rising and this is no suprise as Will’s videos are very insightful and entertaining to watch and his videos consist of hand lettering tutorials, logo design tips and the insights of working in the graphic design industry.

Designer Interview With Ben Loiz

Ben Loiz is a brand identity designer living and working in Los Angeles, California. He creates beautiful and thoughtful identity designs that solves his clients business problems and positively impacts the world around us.

Ben’s work has been exhibited internationally and published by PRINT, Logo Lounge, +81 Magazine, Taschen Books, and Monsa Publications among others, as well as featured online by AIGA, Design Sponge, On the Grid, and Behance.

Logos That Paved the Way for Branding

Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.

On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.

If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.

Designer Interview With Debbie Millman

Today a Designer Interview With Debbie Millman for the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of Design Matters, the world’s first podcast about design, which has garnered over one million downloads and a Cooper Hewitt National Design Award. In the nine years since its inception, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more.

The Best Design Principles for Better Graphic Designs

Businesses have always been about window-dressing! Earlier, in the physical markets, the actual windows were made pleasing enough for the customers to visit the stores and make the purchase.

However, now that businesses have gone digital, we usually work at dressing the windows of devices being used by the customers. And that is usually done by providing the best UI/UX designs to the audience of business websites, e-commerce stores, and even the blogs.

Working on the aesthetics of a website, store, or blog goes incomplete without working on your graphic designs. If your graphics seem homemade and unprofessional, your website is doomed! And that’s for sure!

Here are the best graphic design principles that one must follow to set their design game right:

7 Surefire ways to sell out your event

In this article we share 7 Surefire ways to sell out your event.

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

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