The Logo Creative

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

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Designer Interview With Douglas Davis

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom. Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.

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Designer Interview With Lance Wyman

Lance Wyman was born in newark, new jersey in 1937. he graduated from pratt institute, brooklyn, new york in 1960 with a degree in industrial design. early in his career he worked at general motors before moving to william schmidt and then onto the office of george nelson. he moved to mexico city in 1967 to design the graphics for the 1968 olympic games and subsequently the identities for mexico city metro and the 1970 world cup. upon returning to new york in 1971 he opened an office together with bill cannan (wyman & cannan) before establishing his own studio, lance wyman ltd. in 1979. lance also teaches corporate and wayfinding design at parsons school of design in new york and has done so since 1973.

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Branding… The Difference between “IS” and “WHAT”

Branding is one of the most misunderstood, misused and overly-simplified words in the English language. To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.

To the average person, it isn’t any more complex than Brand X = Y.

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Crafting Your Personal Branding As A New Designer – In 8 Steps

Having a strong personal brand is crucial if you want to build a successful design career.

When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!

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Designer Interview With Jeremie Fesson & Mathias Rabiot - Grapheine

Designer Interview With Jérémie Fesson & Mathias Rabiot – Graphéine

Today a Designer Interview With Jérémie Fesson & Mathias Rabiot – Graphéine who is a French Graphic Design agency created in 2002 by like-minded and lively designers from various professional walks of life, all addicted to design.

Graphéine was co-founded and co-created by two creative directors Jérémie Fesson and Mathias Rabiot

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Everything You Need to Know About Logo Redesign

Designing a perfect logo takes an investment of time, effort, and careful consideration, but this process is not a one-and-done kind of deal. Maintaining currency and relevance as a business develops and evolves can be tricky without revisiting existing branding. A good logo design must be able to adapt in order to ensure a business can keep its best face forward as all manner of change inevitably takes place.

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Designer Interview With Stefan Sagmeister

Today a Designer Interview With Stefan Sagmeister who is a designer and art director from Austria. He is currently residing and working in New York City where he co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh. He has produced work such as branding, graphics, and packaging for clients as diverse as for The Rolling Stones, The Talking Heads, Lou Reed, David Byrne, Jay Z, Aerosmith, Time Warner and The Guggenheim Museum, among many others.

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How To Present Logo Design and Identity Projects to Clients

It’s time to show your work, and today we’re going to learn how to present logos and identity projects. Ben Burns from the futur teaches us How To Present Logo Design and Identity Projects to Clients.

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