Today we’re going to discuss logo and brand guidelines.
Have you ever seen a company’s logo which has been stretched and squeezed it doesn’t look the best does it. Now imagine if that was your logo and you’d spent time and effort to get the perfect design and the perfect brand identity for your business or your service or your product and then you hand it over to someone. They take it the put it in an advert and they squash it to make it fit I can imagine it’s not going to make you happy.