A logo is the most essential element of a brand, serving as its face and primary identifier. However, a brand identity goes beyond just the logo—it encompasses the entire personality and visual appearance of a brand. In this article, we explain how to build a comprehensive brand identity, from logo design to full brand strategy.
Continue readingAuthor: The Logo Creative
Passionate International Strategic Logo & Brand Identity Design Studio with 15+ years of commercial experience working with clients all over the world: We Create Purposeful, Adaptable and Memorable Identities.
How Top Brands Leverage the Golden Ratio in Logo Design: Secrets Revealed
Picture this: You’re scrolling through your favourite apps, and something subtly catches your eye. The logos seem perfectly balanced, almost magnetic in their visual appeal. What if I told you there’s a mathematical secret behind these design masterpieces? Welcome to the world of the Golden Ratio in logo design – a hidden language of visual harmony that top brands have been using to captivate audiences for decades!
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How To Achieve Strategic Alignment Across Teams and Departments
Achieving strategic alignment across teams and departments can be challenging, especially if you’re managing different organizational goals, priorities, and workflows. But when everyone in the company is on the same page, amazing things can happen.
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The Complete History of McDonald’s Golden Arches Logo: Design, Evolution, and Impact (1940-2024)
Let’s do a deep dive into The Complete History of McDonald’s Golden Arches Logo: Design, Evolution, and Impact (1940-2024)
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Top Tips for Choosing the Right Hosting for Your Magento 2 Ecommerce Site
Choosing the right hosting for your Magento 2 ecommerce site can be overwhelming, can’t it? So many options face you, and you somehow need to determine which one will truly meet your needs.
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The Top Ways to Enhance the Visibility of Your Brand
Whichever business industry you are in it’s going to be competitive, standing out is key. Let’s look at The Top Ways to Enhance the Visibility of Your Brand.
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15 Famous Brand Logos That Were Inspired by Nature
Let’s take a look at 15 Famous Brand Logos That Were Inspired by Nature. We explain their nature-inspired designs and why they are effective.
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The 4 Top Ways Outsourcing SEO Could Benefit Your Business in 2025
In this article we’re looking at the future at The 4 Top Ways Outsourcing SEO Could Benefit Your Business in 2025
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How Email Design Shapes Brand Identity and Enhances Visibility
Among the various factors that contribute to a successful email campaign, the design of the email plays a crucial role in establishing brand identity and enhancing visibility.
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Does Your Logo Need a Tagline? How to Decide if It’s Right for Your Brand
A logo is often the primary visual encounter for a brand, leaving many businesses contemplating: “Should my logo incorporate a tagline?”
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