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The Visual Language of Packaging - A Psychological Analysis of Consumer Response

The Visual Language of Packaging: A Psychological Analysis of Consumer Response

In the world of consumer goods, bespoke packaging is more than a simple protective vessel for a product—it is a communication tool that has the power to influence consumers’ buying decisions. In this article we discuss The Visual Language of Packaging: A Psychological Analysis of Consumer Response.

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Designing Visual Experiences - How Graphic Designers Can Elevate Event Branding and Communications

Designing Visual Experiences – How Graphic Designers Can Elevate Event Branding and Communications

Event branding is more than just creating a logo or brochure. It’s about creating a visual experience that connects your brand with your audience. In this article we look at Designing Visual Experiences – How Graphic Designers Can Elevate Event Branding and Communications.

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