Have you noticed just how many businesses and brands are starting to make use of Twitter as a marketing tool but don’t know if this is beneficial? Are you thinking about marketing your own business or brand on Twitter but aren’t too sure how to go about doing this? In this article we discuss the Best Ways to Use Twitter for Marketing.
These days, marketing is no longer about being on TV and radio, in fact, it has now moved more to the online world, especially social media and Twitter.
One thing that social media offers is “going Viral” which is a way to get noticed quickly and become incredibly popular.
When it comes to businesses and brands marketing on Twitter, many people have taken advantage of this because of how easy and convenient it is, as well as the growth services that are available.
Most growth services will engage with users on your behalf, such as Twesocial, which recently wrote a Twiends review, if you would like to learn more.
Not to mention it is a fantastic way to reach an incredibly larger audience that you wouldn’t reach with just traditional marketing.
If you’re looking to market on Twitter but aren’t sure what you’re doing, here is everything you need to know.
Table of Contents
Use Hashtags
One tool that far too many people tend to forget about are hashtags.
Hashtags are one of the most underrated and misused tools that Twitter has to offer and people don’t know just how powerful they can be.
If you are looking to increase your engagement or grow your account and follower base, hashtags are the way to go if you know how to use them correctly and efficiently.
Trends can be easily spotted through hashtags too.
If you are not sure about how to use hashtags, don’t even use them at all. You should always remember to only make use of ones that are relevant to your content in order to reach people who fall part of your target audience and niche.
Of these relevant hashtags you can then go on to choose the most popular ones. Just remember not to include too many hashtags in your posts as this can come across as spammy and annoying.
Stunning Content
In the beginning, Twitter started out as a platform where all you could post was worded tweets for your followers to see. These days it is so much more than that.
Here you can now post pictures, videos, gifs, and more. With the ability to now do this, it makes Twitter a visual media, and while having great captions can go a long way, it has been proven that visually good-looking content is the most eye-catching of them all and tends to receive the most engagement.
Not only should you be posting good looking content, but your captions should also be captivating. On Twitter, humour is heavily rewarded and the most popular kind of content you will find.
If you are looking for success on the platform, you should also make sure to include a really great caption along with the visuals that you post.
Engage, Engage, Engage
If you didn’t know by now, you might be really missing yourself. Engagement is one of the key factors to seeing success on your Twitter account or any social media in fact.
Having other users engage with you not only makes you more prominent with the algorithm, but also shows you how much people are enjoying your content.
Receiving engagement is crucial but in order to get it you need to give it.
You should be engaging with your audience and other users as much as possible. Twitter offers a multitude of ways in which you can do this such as responding to direct messages, liking and sharing other users’ content, replying to comments on your content, and even following other users.
This is by far one of the best ways to get noticed and encourage engagement.
Use Twitter Lists
one thing that Twitter offers that quite a few other platforms don’t, is the ability to prioritise and organise both your own tweets in order of importance for other users to see, and also keep track of other users’ tweets and make sure that you see all the content you want to be seeing.
These Twitter lists essentially allow you to organise and keep track of what tweets you have posted and give people a better idea of what your account is just by looking at your first few tweets.
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