Making your brand reach your intended target audience isn’t something that happens overnight or with a flick of a wand. The idea is to create the right business value for the right customers, and delivering through the right channels. In this article, we discuss 6 Effective Ways of Executing Your Brand to Your Target Audience.
7 Essential Web Design Tips for Startups
In this article, we share 7 Essential Web Design Tips for Startups.
Purchasing Psychology: How Big Brands Make Us Buy Their Products
When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products
Designer Interview With Eli Altman
Eli Altman grew up in a household of writers, so it was only a matter of time until he became a part of the family business. At the tender age of 16, he got his first naming project and has been enjoying manipulating language in new creative ways ever since.
Designing Brand Symbols: The Principles & Process of Making Logos that Last
Sagi Haviv is a partner and logo designer at Chermayeff & Geismar & Haviv, this independent New York-based graphic design firm is responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet. Check out Sagi’s new online class Designing Brand Symbols: The Principles & Process of Making Logos that Last.
The 4 P’s of Brand Marketing
For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.
7 Funniest Branding Fails
It takes a lot to set a business apart from the crowd nowadays. From an eye-catching logo to an earworm-inducing jingle in an advert, businesses have to try all the marketing tricks in the book (as well as often penning new ones) to grab their audience’s attention, but these are just the icing on the cake that is a business’s image, it’s philosophy; it’s branding. Lets take a look at 7 Funniest Branding Fails.
The Ultimate Animal Logo Design Guide
Why would you want an animal logo? Well, for starters you could be in the pet/animal industry obviously. Secondly, you can piggyback on what the animal is able to convey about your company and the brand. If you think about it, even animals are in a way already established brands that represent various values and beliefs. In this article, we have put together The Ultimate Animal Logo Design Guide.
Brand By Hand by Jon Contino
In this book review, we take a look at Brand By Hand by Jon Contino, It’s the first monograph on the work and career of New York Graphic Designer Jon Contino, and the book was published by Abrams in 2018.
Everything You Need to Know About Pen and Ink Illustration
In this digital world, pen and ink illustrations remain relevant because they are cost-effective, convenient, and portable. Artists can use pen and ink to draw a piece of art and then quickly transfer it into the digital environment using software like Photoshop, Piranesi, Poser, and others. In this article, we discuss Everything You Need to Know About Pen and Ink Illustration.