Graphic design and photo editing are essential elements or rather have turned out to be very important aspects of marketing. The ever-advancing technology in the two areas further increases both the complexity of their processes and the quality of works produced. One of the most powerful tools used in graphic design and photo editing is Photoshop. In this article we look at 10 Photoshop Tutorials & Ideas for Anything You’re Trying to Accomplish.
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How to Choose Fonts That Reflect Your Brand Style
Hello, friends! Today we’ll talk about How to Choose Fonts That Reflect Your Brand Style.
Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign
A lot of business owners, no matter how noble their purpose it, are unaware of what branding can accomplish for them. Some of them think that having a website and social media presence is enough. What they do not know is that branding is more than just having a distinct logo. In this article, we discuss Branding 101: 10 Terrible Mistakes That Can Kill Your Branding Campaign.
Designer Interview With Juan Carlos Pagan
In this article we have a Designer Interview With Juan Carlos Pagan who is a New York-based Designer, Typographer, and Creative Director. He received his BFA from Parsons School of Design in 2006 and completed his postgraduate studies in typeface design at The Cooper Union in 2011. Juan has been honored for his work by The Type Directors Club, Communication Arts, The ADC, One Show, Graphis, Cannes Lions, Clios, Fastco, and Print Magazine among others.
Future Of Marketing: The A.I. Based Design
Customer expectations have evolved over time with the emergence of technology. Customers now want more engaging and personalised experiences with brands, which means marketing strategies have had to evolve as well. To deliver exceptional customer experiences, businesses must truly understand their customers, and basic customer analysis is no longer enough to meet these expectations. Using technology in marketing to gain valuable customer insights is now essential. In this article, we discuss the Future Of Marketing: The A.I. Based Design.
The Difference Between Marketing and Branding
Branding and marketing are two vital business functions that work together to increase revenue. These events are used to inform people about a product or company. They are so closely related that people often do not realize the difference between marketing and branding. In this article, we take a look at The Difference Between Marketing and Branding
The Process of Boots Logo Redesign With Rob Clarke
Boots is one of the most iconic brands in the UK, trading since 1849. It’s well known for being a health and beauty retailer/pharmacy but the brand had become ‘dated’ and ‘old-fashioned’. In this article, we look at The Process of Boots Logo Redesign With Rob Clarke.
Where To Get Ideas For Creating A Unique Logo
You have made the decision to have a professional logo created for your new business. The only problem is that you are stuck and have no idea or direction you would like to go before embarking on a professional logo designer as its always a good idea to have some ideas moving forward. Not to worry as this article about Where To Get Ideas For Creating A Unique Logo will explain to you all about where to get ideas for getting a unique logo design created.
5 Terrible Company Logos (And Why They Went Wrong)
Great company logos aren’t always easy to identify, because it takes time to pick up on the nuances. Be honest: how many times did you see the Amazon logo before you consciously recognised that the arrow went from A to Z? Or did you only spot it when you read about it? In this article, we discuss 5 Terrible Company Logos (And Why They Went Wrong)
Where to Place Your Logo to Enhance Your Brand
Never underestimate the power of your logo – it’s the symbol of your brand. Indeed, people see your logo whenever they purchase your products or services. In terms of brand recall, it is an extremely powerful tool. This is why you see logos in ads and on billboards. Designers call it the ‘power of visualisation’. In this article, we discuss Where to Place Your Logo to Enhance Your Brand.