The fact that your brand needs to convey trust may be obvious. You know that unless people trust you, they won’t buy from you. What’s less obvious is how you can inspire trust.
Starting with your logo is a simple way to create a powerful first impression. Your logo can reflect your brand, its values, and culture. Here are some factors to keep in mind if you want your logo to inspire trust. We discuss Logo Psychology: How to Create a Logo that People Trust.
The main purpose of any web design today is not just to showcase design skills. It is also a great way of enticing customers and getting them to buy your products or subscribe to your services. These goals can only be achieved by ensuring that your site provides a superior user experience. In this article, we look at How to Provide Effective User Flow on Your Website
When it comes to graphic design, many people have a vague understanding of it. The job of a designer is considered to only to create company logos and photoshop pretty images. But, there is much more a graphic designer can do. To be a Graphic designer is, indeed, an art.
When you work as a graphic designer, you have to deal with all sorts of clients. One of the greatest challenges while dealing with clients is the communication issue.
Here is a collection of Things You Should Never Say to a Freelance Graphic Designer. They will not react to it, but they will not appreciate it as well. Let’s have a look at those things.
Today in this highly competitive market, it’s essential for a business to stand out among the crowd. And, for this, a company needs to be unique and highly recognizable by customers. In this article we discuss Brand Identity Design: 6 Highly Effective Principles To Achieve A Competitive Edge Over Your Competitors.
Branding is a beautiful process, one that marks the difference between a no-name business and a fairly recognized one. If you want to go big in business, branding is a must. In this article we discuss Effective Methods to Boost Your Brand Recognition.
Offthetopofmyhead does things differently. It was founded by award-winning creative director John Spencer. The agency invents names, designs logos, creates graphic and language identities, and conjures up campaigns. In this article, John talks about How to Run a “Virtual” Design Agency and, how he runs his business, and what he thinks makes a successful agency.
Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.
I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. Read on for our book review of Trust Funnel by Brian G. Johnson.
If you take a look at the market leaders, the main element of their success is a great design, which is a base of branding. Any advertising campaign, logotype or brand book cannot be done without a designer. A good design attracts the attention immediately, it sets the brain in a “buying mode”, forms a base for a potential customer.
In life, there are a couple of things that will never go out of fashion, like the classic tuxedo, or the figure-hugging red dress with a long slit. When it comes to logos, there are also a couple of designs that will be with us for a long time. Logos that have stood the test of time and have been around for generations.
Like any entrepreneur, advanced freelancers should be working on their business, as well as in it. The sales process is the first thing I worked on, and optimised, because of the importance of it. This guide will take you through finding leads, discussing the project and closing the deal. A sales process for advanced freelancer should take up at least 20% of your time during engagements. And 100% of your time in a dry spell.
