What’s more important content or design? This has been an ongoing debate in the design industry for years and is brought up by the majority of creative professionals when discussing new projects. It’s an equal discussion for both digital and print-based design, Join us in this article as we discuss Content vs. Design – Which Should Come First?
Why Are There So Many Similar Logos?
Nowadays, every business, no matter how big or small, needs and gets a logo design. Sometimes also a whole brand identity design. Even places like local grocery stores and online blogs get one to make sure there’s an icon along with their business name. Is it the number of existing logos and market saturation that leads to so many similar logos?
Designer Interview With Rob Pratt
Rob originally started out as a Print Designer before moving into branding and digital design. He is now a Creative Director who has 12 years experience in the creative industry in bespoke branding and graphic design, developing campaigns for some of the biggest companies in tech and entertainment. Rob has worked across the design for iOS apps, websites and digital campaigns as well as print, branding, art direction, storyboarding and creative for a number of corporate clients, boutique companies and creative agencies.
The Art of Compromise: A Graphic Designer’s Guide to Effectively Recreating Client Ideas
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
How to Pick Your Freelancing Niche
A freelance niche refers to a small segment of the total market that buys freelance services. This can be defined as a “horizontal” segment, usually focused on a particular service, like “Logo Design”. And a “vertical” segment, focused on a particular sector of an industry, like online retail. Ignore broad service segments (horizontal), because nobody seeks out services. They want to solve their problems. Instead, I’ll try to convince you to focus on the problems of a specific industry (vertical). The goal is to spend the least amount of time winning work, and more time billing.
5 Amazing Retail Packaging Tips That You Cannot Ignore
Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.
Design Entrepreneurship: 3 Keys to Starting a Graphic Design Business
Are you tired of working at the same company without having the opportunity to really make a big leap in your career? If yes, you are probably thinking about starting your own graphic design business because it’s the only natural way to move on. But this process is not so simple. Read on to find out more about starting your own graphic design business.
How To Start An SEO Marketing Business
Starting an SEO business is not a walk in the park. It takes commitment and hard work. However, if you are sick and tired of a nine to five job and you want to try your hand at being your own boss, doing something you actually like without paid holidays (or holidays for that matter), and reaping all the rewards in the end, then an SEO marketing business could be the thing for you.
7 Characteristics of an Impactful Logo Design
A logo is not just a fancy image that companies or organizations etch on their products and other visual marketing tools they have, it is a very important part of a business or organization’s reputation management. In this article we share 7 Characteristics of an Impactful Logo Design.