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Why Your Brand Fails with its SEO Strategies and How to Fix Them

Why Your Brand Fails with its SEO Strategies and How to Fix Them

Search engine optimization is the best way to get organic traffic to your website. Many companies invest a huge amount in their SEO strategies and campaigns to increase their sales and popularity. SEO is a consistent method to get better ranking on search engines. To develop an effective SEO strategy, you need to know about the SEO world completely. Right from basics, tactics, types, and methods to the new trends in the market, you need to have deep knowledge about the field to succeed. But, companies often ignore this criterion and appoint inept staff to manage their SEO campaigns that can lead to a disaster.

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Aaron Draplin Designer Interview

Designer Interview With Aaron Draplin

Designer Interview With Aaron Draplin

Aaron Draplin is a graphic designer, author, and founder of The Draplin Design Co. (DDC). He was Born and raised in Detroit, Michigan, on October 15, 1973. and now based in Portland, Oregon. When Aaron left high school at 17 he started his associate degree at Northwestern Michigan College. This is where he learned the basics of visual art. When he turned 19 he moved to Bend, Oregon to pursue his career in graphic design.

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How To Get Desired SEO Value For Your Existing Website Content

How To Get Desired SEO Value For Your Existing Website Content

Today, there is a flood of bloggers and website owners in the market. People who are passionate about writing often end up starting a blog of their own where they can share their true feelings with individuals. Along with writing and posting blogs, they also are conscious to publicize their blogs over the web. A similar situation is with all the webmasters who are running a business and want to make it famous across the market through the web. Read on to find out How To Get Desired SEO Value For Your Existing Website Content.

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Revamping Your Brand’s Content Strategy in 5 Steps

Revamping Your Brand’s Content Strategy in 5 Steps

A lot of content strategies aren’t really strategies at all. They’re just a collection of decisions that have been made over the years without an actual vision uniting them in a purpose. Even if your brand has a content strategy, chances are it’s due for a reboot. Things change quickly in the business world and it’s a good idea to reevaluate how effective your content strategy is. Here are five steps to revamping your brand’s content strategy.

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Simple Yet Effective Offline Marketing Strategies for Small Businesses

Simple Yet Effective Offline Marketing Strategies for Small Businesses

There is no denying the fact how the internet has brought a disruptive change in the world. It has significantly improved the way people are communicating with each other – social media is a prime example of that. The Internet has given a new lease of life to businesses as well and how online marketing has immensely benefited them is just unprecedented. The rise of e-commerce is the telltale testimony of transformation in business.

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Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Top Search Ranks are Not The Only Measure of SEO Success as Business ROI is Also a Factor

Business success depends on fast revenue generation, and the best way of doing it is to embrace SEO. Today, online marketing is the only way to give impetus to overall marketing activities linked to revenue generation. That is the reason why businesses of all sizes and shapes cutting across industry segments are implementing SEO.  Google has recognised the needs of businesses so well that it has devised local SEO for small companies that have made SEO accessible for even the most modest business set up. It has put to end the long-standing misconception that SEO is for big companies only.

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Marty Neumeier Designer Interview.

Designer Interview With Marty Neumeier

Designer Interview With Marty Neumeier

In this edition we have a designer interview with Marty Neumeier who attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.

In 1996 he founded the “seminal but now-defunct design magazine Critique”, a quarterly publication about design thinking. Designers contributing to Critique included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan SagmeisterPaula Scher, David Stuart, and Massimo Vignelli.

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