Logo and Graphic Design Blog - The Logo Creative™

Essentials to Successfully Fire-up your Startup

In order for your startup to be successful, you need to have done everything possible before rushing into business.

Every business starts with a great idea. Your idea is like the day one of school and the first earned dollar is like your graduation day. To give life to your startup and walking it towards the path of success, you are required to go through a whole slew of syllabus before you can ‘graduate’.

The basic first step is intensely analyzing the industry to determine whether your product has the market, what your potential competitors are doing, and how you can take your business above them.

10 Questions To Ask Yourself Before You Choose Your Final Design

Before deciding on the final design of any project, you need to go through the tedious steps associated with the design creation process. This is a task that both experienced graphic artists or anyone just trying their hand at completing a print media design project should undergo if they want to end up with a competent project end design. Join us in this article as we discuss 10 Questions To Ask Yourself Before You Choose Your Final Design

5 Branding Mistakes that Could Hurt Your Image

What is the one thing that has the power to set your business apart from every other in the industry, and create a long-lasting bond with your demographic? No, it’s not your product or your service. Quite frankly, how innovative or never-before-seen can they actually be? No, the one thing that has the potential to elevate your image above everyone else’s is branding.

You might think that doing business is strictly a rational experience, but in reality, it is the emotional state that guides the shoppers on their shopping journey, and it is the emotional response of the client that will seal the deal of a lifetime. Without branding, there can be no long-term success in the business world. So naturally, it only stands to reason that you should avoid common branding pitfalls in order to secure your position on the throne. Here’s what you should avoid at all costs.

Why Designers and Copywriters Should Collaborate More

“I can’t believe it. They’ve asked me to come up with brand names again.”

You could have planted potatoes in the Graphic Designer’s forehead furrows.

“I’m a Designer, not a bloody Copywriter.”

I felt his pain.

Forcing a visual person to write words is borderline workplace bullying.

Design with visual ranking in mind

The design of the website of yours is vital, especially for conversion. Even though you can apply any tactic to boost your conversion it won’t be much of help if it doesn’t look good. We all know that humans are pretty much visual oriented. For example, the information is transported to the brain and 90% of that is visual. Visuals are way faster than the text (60,000x faster) in the brain. In fact, among the learners, 60% of them are visual learners. Read on to discover all about Design with visual ranking in mind.

Freelance, and Business, and Stuff by Amy & Jennifer Hood

Freelance and business and stuff is a guide for creatives and it’s written by twin sisters Amy and Jennifer Hood who are the founding partners and creative directors behind Hoodzpah, a boutique brand identity and design agency based out of Newport Beach, California.

The Hood sisters have worked with clients such as Google, Disney, Facebook, 20th Century Fox, and Target so from reading that client list you know the advice within the book will be of great value.

The book has been made up of their personal research and experiences while running their own design studio.

You can also read their designer interview to provide more insights from their life as designers.

Designer Interview With Amy & Jennifer Hood – Hoodzpah

In this Designer Interview, we feature all the way from the sunny side of California Amy and Jennifer Hood who are Twin sisters and Founders of branding agency, Hoodzpah based in Orange County Southern California in the United States.

8 Landing Page Mistakes That Could Be Harming Your Business

Creating a winning landing page is a tricky task. There are a lot of traps awaiting while you are trying to optimize your page to sell. Even experts sometimes make mistakes that are hard to fix.

Marketers have been keeping an eye on landing pages to figure out what is it specifically that makes one page better or more attractive than the other. But while watching for that they have noticed a consistent line of mistakes that business owners make with their landing pages that inevitably harm their business.

Here are some of those mistakes.

5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign

Social media marketing is often perceived as expensive, especially if you want it to be effective. Big brands splurge a huge amount of money on social media engagement with their customers because that’s where everyone is.

You have the highest chance of being seen if you are on social media.

However, this doesn’t work for everyone. Small companies don’t have large amounts of money to spend. They have to watch their budget carefully.

Some believe that the more they spend the more they will get back but that isn’t always true. You don’t want to risk your entire business on the premise that an hour social media marketing strategy will work.

But, if you do this smartly, without spending large sums, you might be able to get more out of it.

Your solution is brand storytelling. Read on for 5 Great Ways To Use Brand Storytelling As A Cheap SMM Campaign

Sketchnotes – Why Nudenotes Are So Awesome

Most of you are now wondering ‘what the hell are nudenotes?’ and ‘Why should I care?’. Two great questions, firstly, nudenotes is the name I give my style of sketchnotes. The goal of my notes are not to be a perfect piece of typography – they are a means of quickly jotting down information and insights in a way that can be referenced later or shared with others, quickly summarising large quantities of information with some simple doodles. They are unedited, analogue, warts-and-all, laid bare for all to see – nudenotes.

Why should you care about nudenotes? To answer that question, I will use one of the long-stand traditions of the sketchnoting: a numbered list. So in no particular order, here is a list of the benefits of nudenotes and the value they offer to creative people:

1 2 3 … 126 127 128 129 130 131 132 … 150 151 152

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