When most people think of negotiation, they think of hostages and they start to get nervous. But the negotiation phase is a good thing. It means your potential customer is very interested in your services. It’s the last step in the sales process, matching their perceived value of what you do, to what they’re willing to pay.
Why great branding needs great copywriting
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
Great Brands & their Makers: Harrods
You can get anything in there. Even a tiger.
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That’s what my cabby said as we barreled down Brompton past the iconic art nouveau architecture.
I didn’t get a chance to see the inside until the next day. The Harrods experience hadn’t fully been cemented in my head until the second visit.
Some brands are one-dimensional. Only the visual sense is stimulated. These aren’t memorable ones. Branding is an afterthought to these organizations. Some are multi-dimensional and robust. They are also visual but their creatives invest the most in their emotional touchpoints. In these cases, they are rewarded with loyalty. As a byproduct, the visual elements are strengthened.
Logo Modernism by Jens Müller and Julius Wiedemann
In this book review, we are looking at Logo Modernism by Jens Müller and Julius Wiedemann a book that has become a must-have for logo designers and a holy grail for logo fanatics and enthusiasts.
Designer Interview With Fabian Geyrhalter
Fabian Geyrhalter was born in Vienna, Austria and is a graduate of ArtCenter College of Design. He is a renowned Brand Strategist and Founder and Principal of FINIEN.
Fabian is a columnist for Inc and Forbes and his thoughts on branding have been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post.
Legendary Logo Designer Saul Bass
Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Martin Scorsese called him a person who found and distilled poetic of the modern industrial world. Apart from Scorsese, the designer managed to work with Hitchcock, Preminger, Kubrick and Billy Wilder for over 40 years of his career, created about 100 of movie posters, was a filmmaker, made several the most recognizable logotypes of American corporations, which are popular until now.
Where do you find logo design inspiration
In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”
Five Pointers to Help You Grow Your Website’s Traffic
Going into business is a brave decision, especially if your business will be your primary source of income. With this in mind, you need to do everything you possibly can, and a bit more, to make sure your business takes off and succeeds. In this article we share Five Pointers to Help You Grow Your Website’s Traffic.
Can Logo’s Really Change Brand Image?
Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
The Benefits of Using Storytelling in Your UX Design
From cave paintings to eBooks, storytelling has been part of the human experience for eons. It’s been so prevalent in our history that, at this point, storytelling is practically in our DNA. Whether we’re recounting our day or giving instructions, stories are there to move our ideas along; it’s how we communicate and convey thoughts, feelings, and emotions.