Logo and Graphic Design Blog - The Logo Creative™

Ministry of Sound Brand Spotlight

In this edition of Brand Spotlight, we take a look at Ministry of Sound Brand Spotlight

For many 90s kids, Ministry of Sound represents great music, pounding rhythm, and a great night out. Since their founding in 1991, Ministry of Sound has been providing music for the dance floor for many clubs and discos around the world, including their own nightclub in London. Their record company has been behind some great live music acts, while their compilation albums have amassed over 50 million sales worldwide. Ministry of Sound is definitely a behemoth in the music industry and are known all over the world.

Designer Interview With Rob Clarke

Today a Designer Interview With Rob Clarke a British type designer and letterer based near London.

He designs logos and custom fonts both directly for clients and through collaboration with design and advertising agencies. I have followed Rob Clarke’s work for a number of years and you may not be familiar with his work, but you will be surprised. It would be hard to live in Britain and not be familiar with the logos he has created

He has worked on some of the world’s largest brands including Air Asia, Dulux, Sainsbury’s, Tesco, Reckitt Benckiser, Carlsberg Export, Polo Mints, Quality Streets, Cadbury and Capitol Records.

Common Logo Mistakes in Brand Identity Design

In this article, we will be discussing the Common Logo Mistakes in Brand Identity Design. If I was to ask other logo designers what their biggest irritations were with logo design I’m pretty sure they would all come out with quite a few similar ones.

In this article, I thought I would mention a few which I feel affect logo design the most and can basically make a very poor logo design.

Designer Interview With Paul von Excite

Today’s designer interview is with Paul von Excite who is a professional logo designer specialising in type & lettering working from the Netherlands. His work has been featured on such sites as BrandNew Underconsideration, Abduzeedo, Daily Inspiration, InspirationHut, Logopond, Moo.com, Creative Market, Goodtype, Logomoose, Fromupnorth, Adobe Illustrator, AIGA Gallery, Adobe, Designinspiration.net, LOGOED, Wacom Gallery, Goodtype Book 1, Talenthouse, Student Show, Typography Served, Logo Lounge 9, 365 Awesome Designers and many more.

The Logo Awards Competition with Game Changing Value-Add for Designers

Ever wish you could nab more of those big logo and branding gigs?

I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.

As designers, we have to keep upping our game when it comes to adding value to our design services.

Potential clients are looking for that stand out—the designer or design studio who rises above the rest.

But here’s the thing. To add value, you have to establish credibility and trust.

How do you add that kind of value?

How to Write The Perfect Freelance Case Study

Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. Join us in this article as we discuss How to Write The Perfect Freelance Case Study

Famous Logos – Shell

Some Facts about SHELL

Founded:- April 1907; over 110 years ago in London ● Headquarters:- The Hague, Netherlands ● Registered office:- Shell Centre, London, England ● Founders:- Royal Dutch Petroleum Company, “Shell” Transport & Trading Company Ltd ● Company:- Royal Dutch Shell plc ● www.shell.com

I thought I would start this new section about famous logos with Shell, This was the first logo that my daughter recognised at 3-year-old, I wrote about this “Brand Awareness From an Early Age” as she identified the logo with what the company sells.

Forward to the past: retro-rebranding of logos

From time to time, successful companies change their logos. Why? Why they change something in the company, where profits grow and where are more than enough customers? According to the Feng Shui School of Forms, the reason, like the logo itself, is in the information plane.

Rebranding as changing the brand and logo as its component is done in order to meet the new energies of the new era. Often these are internal impulses caused by new energy-information flows. Formally, it may be due to the fact that a new director comes to the company, top management changes. Or the range of goods and services varies. The staff and even the target audience are changing.

Collaborating With Design Agencies Across The Country – Ironic Typography

As part of our collaboration with Birmingham-based digital design agency KIJO, we’ve delved into the world of ironic typography. This imaginative, often hilarious project can really get your creative juices flowing as you try to come up with disconcerting combinations of messages and fonts.

Designer Interview Designer Interview With Will Paterson

You may know Will Paterson from his Youtube Channel where he gives you an insight into his Graphic Design Career, and an in-depth and personal perspective of working within Graphic Design. He is also passionate about Hand lettered vintage logotypes. As of writing this article his Youtube channel has 246,326 subscribers and since joining youtube in june of 2012 the channel has had 13,796,288 views and rising and this is no suprise as Will’s videos are very insightful and entertaining to watch and his videos consist of hand lettering tutorials, logo design tips and the insights of working in the graphic design industry.

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