A logo is often the primary visual encounter for a brand, leaving many businesses contemplating: “Should my logo incorporate a tagline?”
Continue readingCategory: Branding
21 Examples of Iconic Brand Taglines That Make a Lasting Impact
In a world filled with countless brands competing for attention, a powerful tagline can make all the difference. Whether it’s Nike’s “Just Do It” or Apple’s “Think Different,” iconic brand taglines have the ability to stick with us for years, shaping the way we perceive companies.
Continue readingThe Role of Storytelling in Logo Design: How to Make Your Logo Speak
In this article we look at The Role of Storytelling in Logo Design: How to Make Your Logo Speak.
Continue readingBranding: Strategy and Positioning
A successful brand does not become successful by chance. It takes planning, a deep understanding of your market, defining your tone of voice and communicating your values – amongst other things.
Continue readingSEO Branding: How to Build a Powerful Online Presence
SEO Branding plays a vital role in boosting your business’s online presence. When looking for effective ways to enhance your brand, an SEO branding strategy provides faster results.
Continue reading10 Common Logo Design Mistakes to Avoid for Stronger Branding
In this article, we’ll outline ten common logo design mistakes and how you can avoid them to strengthen your brand’s impact.
Continue reading5 Ways to Use Sales Funnels to Enhance Brand Identity
In this article we look at 5 Ways to Use Sales Funnels to Enhance Brand Identity.
Continue readingCool and Consistent: Maintaining Brand Identity in Air Conditioning
In this article we look at Cool and Consistent: Maintaining Brand Identity in Air Conditioning.
Continue readingWhy Customer Experience (CX) Makes or Breaks Your Brand
In this article we discuss Why Customer Experience (CX) Makes or Breaks Your Brand.
6 Best Ways to Create a Strong Visual Identity for Schools and Universities in 2024
The educational sector is one of the world’s most prominent and rising sectors, with an estimated market of $3,438 billion in 2023 to $3707 billion in 2024, at a compound annual growth rate (CAGR) of 7.8%.