How do you promote your brand? When you own a business, it is a must to establish an integrated and remarkable method on how you would want people to remember your product or service. Why is it a must? In this article we outline Things You Must Know About Brand Strategy.
Category: Branding
5 Common Misconceptions about Branding
Your business success depends on the quality of your products or services, but branding is what adds value to it. You can have the best product in the world but without people being aware of it, you will not be able to achieve great sales results. In other words, think of branding as a bridge that connects your business and your target audience. If you build a quality, beautiful bridge, people will want to cross it and come to you. If you build a bridge without anyone knowing about it, nobody will even bother finding it. In this article, we bring you 5 Common Misconceptions about Branding
5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
How Can Your Business Measure Brand Performance?
While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.
But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?
Personal Branding: Things That Help Create a Strong Brand
You’ve been working on your business for a while now, and your brand still doesn’t get enough recognition from the public? Read on as in this article we discuss Personal Branding: Things That Help Create a Strong Brand.
How to Best Use Photographs in Brand Design
There is something undeniably powerful about well-captured photographs. They are able to win the attention and hearts of people in a way that illustrations can’t. This is why pictures can be an important aspect of your brand design. Of course, this does depend on the way you utilize them.
How to Use Digital Marketing to Grow Your Brand: 4 Actionable Tips You Should Try
Standing out online is becoming more challenging every year. In this article we discuss How to Use Digital Marketing to Grow Your Brand: 4 Actionable Tips You Should Try
7 Clear Signs that it is time for your Brand to Redesign your Logo
Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
Four Things to Keep in Mind While Designing for Value Brands
Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
What Should You Consider When Creating a Style Guide?
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.