Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
Category: Branding
3 Rules For Branding Your Freelance Business
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). In this article we share 3 Rules For Branding Your Freelance Business.
8 Effective Brand Building Strategies For Long-Term Success
Brand building is significant for business development. It is all about communicating about your brand and generating awareness about your products using different tactics and strategies. However, building a brand is not easy. It is important for marketing and advertising professionals to understand how to develop a business strategy and how to approach people. Brand building is a process, and you cannot achieve your goals entirely in a week or so. It requires a lot of time, resources, and strategies. In this article, we will discuss some of the most effective brand building strategies that can strengthen your brand and can help you take your brand to the next level.
How to Develop a Branding Strategy to Build your Business in 2019
Branding has never been more important. In 2019, strong branding is key: whether you are a major company, a small business, a startup or a social media influencer looking to build a personal brand. In all these cases, having a strong brand is critical to successfully growing your business and meeting your goals.
In this article, we look at the what, why and how of creating a branding strategy which will help you to grow your business in 2019.
5 Tips to Improve your Brand Communication
Marketing has become more collaborative today with marketers shifting to marketing together with consumers. The rise of social media has made this possible.
As a marketer you want consumers to be excited about your products or services and talk to others about them. For this to happen, you need to have an authentic brand voice and a relationship with your audience built on trust. Here are five tips to help you improve your brand communication.
Branding Essentials in the Online Gaming Sector
A recent headline in London’s Metro newspaper proclaimed that gaming is now bigger than movies and music combined. That is quite an assertion, and it will doubtless contribute to even more new entrants joining the fray in what is already a hugely crowded and competitive business sector.
10 Examples of Powerful Global Branding
Imagine your brand becoming a global household name, instantly recognised across the globe. These 10 Examples of Powerful Global Branding didn’t just survive — they thrived by mastering the art of global branding.
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Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
5 Amazing Retail Packaging Tips That You Cannot Ignore
Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.
Why Typography is important in branding
Typography is a critical part of the design, but unfortunately, it is not always well planned out. You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services In this article we discuss Why Typography is important in branding.