The brand is the most important and valuable thing about your company. There are plenty of reasons for this but most notably, people love buying from brands that they already know and love. According to research conducted, 59% of people would rather buy products and services from brands that they are already familiar with.
Category: Branding
Branding: In Five and a Half Steps: The Definitive Guide to Creating Brand Identity in Five and a Half Steps By Michael Johnson
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.
In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves – a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Two and a half years later the project came to fruition in Branding: In Five and Half Steps, published in Autumn 2016 by Thames and Hudson.
How the right logo design gets your business going
There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.
What’s in a Logo?
When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
How to Create a Great Brand Name
There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
The Importance of Visual Identity for Building a Strong Brand
Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
Why your business needs a brand Strategy
Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.
In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.
Great things come in threes
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
But three?
Three feels just right, doesn’t it?
Logo Design Love by David Airey
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!
Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter
In this book review we look at Bigger Than This: How to Turn Any Venture into an Admired Brand by Fabian Geyrhalter.
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