Branding Archives - Page 30 of 31 - The Logo Creative | International Logo Design & Branding Studio

Logos That Paved the Way for Branding

Understanding the process that we know as branding is not an easy task. For many of us, it’s hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top.

On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we know that is something valuable and worthy of buying. Branding can range from food, drinks, clothing, health, and wellness, etc.

If you think a bit about branding, what would you say this word means? Is it only the company name, a sign or picture, a word or something similar? Whatever you choose from the examples given before, you would be wrong.

7 Surefire ways to sell out your event

In this article we share 7 Surefire ways to sell out your event.

The Designer’s Guide to Brand Tone of Voice

Designers and Art Directors (the good ones at least) know how to handle words.

I know one excellent Graphic Designer who can’t spell for toffee, but he really gets how important words are in his design process. I’m not saying I’d trust him to craft a 5,000-word brochure or come up with the next ‘Just Do It’, but his headline ideas and creative rationale really bring everything to life. In this article, we discuss The designer’s guide to Brand Tone of Voice

F1 Logo and Brand Spotlight

To the untrained eye, Formula 1 just looks like a procession of cars around a track, but to the enthusiast, the sport is full of suspense, precision, and risk. Formula 1 had its first race all the way back in 1950, and has entertained and surprised ever since. The sport is the fastest and most valuable racing series in the world; boasting the best drivers, mechanics, and sponsors. Millions view each race as the competition travels around the globe.

Branding… The Difference between “IS” and “WHAT”

Branding is one of the most misunderstood, misused and overly-simplified words in the English language. To most people, “brand” is a logo, or a company, or a product, and is used as a colloquial catch-all phrase to mean anything and everything.

To the average person, it isn’t any more complex than Brand X = Y.

Crafting Your Personal Branding As A New Designer – In 8 Steps

Having a strong personal brand is crucial if you want to build a successful design career.

When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!

How Strong is the X Factor Brand

It’s safe to say that the ITV singing contest The X Factor has cemented its status as a cultural phenomenon. Since its debut back in 2004 up until today, it continues to draw fans from all parts of the nation. And because of technological mediums, many other countries from different corners of the globe now have access to the reality show – it is in fact broadcasted in over 140 countries. But for a show to experience success for over 13 years makes it a special case, especially considering that reality shows come and go.

Let Me Write You a New Logo

Before we go any further, let’s get one thing straight, I AM NOT A GRAPHIC DESIGNER.

Now we’ve shone a spotlight on the elephant in the room, he can go and eat sugar cane and relax.

“So”, you may ask, “what the holy-heck is a non-graphic designer doing writing a post for The Logo Creative?”.

Beyond the shameless quest for publicity, I thought it might be refreshing to offer a slightly different perspective on the world of branding.

A Great Business Name Is Worth Its Weight In Gold

How do you wrap your mind around the return on investment, ROI, of a Naming Project? The exact value of a productive brand name is impossible to calculate. There are far too many variables involved to run any true and accurate A/B testing. Therefore, the logic behind investing in a great name for your company, brand, product, app, etc., has always been a bit nebulous. However, many marketers and entrepreneurs intuitively grasp the power of a great name based on the simple fact that your name is the most used aspect of your brand, and the cornerstone of your communication. At the end of the day, your business name is a priceless asset.

The Importance of Your Brand Colours

11/08/2017
by The Logo Creative

In this article were going to discuss The Importance of Your Brand Colours

No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.

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