Brand positioning should be every business owner’s concern because the way customers perceive your business greatly impacts your success. Regardless of the industry you’re in, ensure you figure out a suitable brand positioning strategy for your business. In this article we discuss Everything You Need to Know About Brand Positioning.
Category: Branding
Establishing Trust On Your Business Website
We exist in a universe where people tend to want to build relationships around trust. If a customer loses faith in your company, they will go elsewhere and engage with a competitor. The first impression is everything when a new user is browsing through your website. So, you must be able to earn their trust immediately. In this article we discuss Establishing Trust On Your Business Website.
Brand Experience: What Does It Mean And How Can It Be Your Differentiator?
Most CEOs, owners of small and medium-sized businesses understand the importance of a long-term marketing strategy. In this article we look at Brand Experience: What Does It Mean And How Can It Be Your Differentiator?
How To Add Personality To Your Brand
We live in a society today where quickly and efficiently getting a job done is the key to success. This means that we are often short on time which can cause us to cut corners while completing tasks, including branding. In this article we discuss How To Add Personality To Your Brand
Writing a Brand Design Brief: 9 Essential Steps
Do you want to write a compelling brand design brief? Follow these nine steps: In this article we discuss Writing a Brand Design Brief: 9 Essential Steps.
Everything You Want to Know About Brand Positioning
It’s the strategic process of deciding how a company wants to be perceived in the marketplace. Brands need to understand where they fit into their customers’ lives and what sets them apart from their competitors. In this article we share Everything You Want to Know About Brand Positioning.
How To Find Your Brand’s Target Market?
If you’re running a business, your success lies in the ability to meet the key needs of your (potential) customer, But, How To Find Your Brand’s Target Market?
Steps You Should Take to Create a Powerful Brand Message
We live in an era that never runs out of options, from as little as a toothbrush to buying a laptop. Technology has paved its way so that consumers can run out of choices but not out of options. In this article we share the Steps You Should Take to Create a Powerful Brand Message.
Is Your Brand Too Bland? Try This
Does your company’s brand suffer from a bad case of being vague, underwhelming, and otherwise unremarkable? If so, there are plenty of ways to beef it up or, if necessary, completely recreate it from the ground up. Is Your Brand Too Bland? Try This.
4 Tips To Create A Strong Visual Brand Identity
In business, brand recall is a vital aspect of building a successful business and achieving organizational objectives. In this article we share 4 Tips To Create A Strong Visual Brand Identity.