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Branding: In Five and a Half Steps: The Definitive Guide to Creating Brand Identity in Five and a Half Steps By Michael Johnson

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves – a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Two and a half years later the project came to fruition in Branding: In Five and Half Steps, published in Autumn 2016 by Thames and Hudson.

How New Businesses Can Use Content Marketing For Establishing and Promoting Brands

How To Use Content Marketing For Establishing and Promoting Brands

Every business is vying for brand visibility on the internet, the most promising avenue for brand promotion and marketing. Today, almost all sizes and kinds of companies maintain an online identity, and it is up to the business owners how they use it for leveraging their marketing efforts. Online identity is mandatory for startups that also have to face an uphill task in introducing and establishing the brand first and then taking on the competitors. Every industry segment is exceptionally crowded and dominated by established players who have already earned the confidence of consumers for their brands. The biggest challenge that startups face is to work out ways of making the brand visible and taking it at par with other established brands. It is the least that they have to achieve if not able to make it most desirable.

What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

How to Create a Great Brand Name

There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.

With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.

The Many Benefits of Scatter Plots

We’ve written at length in the past about how you can never really have too much of a visual element in the world of business, both internally and externally as far as marketing as concerned. in this article we discuss The Many Benefits of Scatter Plots.

Why your business needs a brand Strategy

Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.

In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.

Top Trends that will shape the future of Digital Marketing

10/07/2018
by The Logo Creative

Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.

Work For Money, Design For Love by David Airey

06/07/2018
by The Logo Creative

Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.

Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.

Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”

Great things come in threes

Ever noticed how things are often better in threes?

Two is too little. And four feels like it’s a tad too much.

But three?

Three feels just right, doesn’t it?

Logo Design Love by David Airey

In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.

I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!

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