“I can’t believe it. They’ve asked me to come up with brand names again.”
You could have planted potatoes in the Graphic Designer’s forehead furrows.
“I’m a Designer, not a bloody Copywriter.”
I felt his pain.
Forcing a visual person to write words is borderline workplace bullying.
Continue reading “Why Designers and Copywriters Should Collaborate More”
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
But three?
Three feels just right, doesn’t it?
Good design is essential for a strong brand identity. But it’s only the first step towards bringing a brand to life. In this guest post, copywriter and author Tom Albrighton explains how writing fits into the picture, and Why great branding needs great copywriting.
Continue reading “Why great branding needs great copywriting”
