Branding is crucial for both well-established companies and young startups. Your company’s brand is more than distinctive colours and logo, it reflects the values of your business and represents an image your consumers can relate to. When consumers associate certain values and principles with your brand, it gains influence and attracts new customers, while also increasing loyalty and engagement among the existing ones. In this article we discuss Rebrand vs Brand Refresh vs Redesign: 4 Signs That You Need to Update Your Logo
Category: Design Resources
Everything You Need To Know About Legal Protection for Logos
Your company’s logo is an integral part of your business since it’s an artistic representation of your brand. It’s an essential aspect of your marketing and promotional strategies to separate your products and services to that of your competitors. A well-designed logo helps in boosting awareness for your brand and makes your enterprise easily recognizable to consumers.
Whether you created your logo yourself or hired someone to craft a symbol for your business, you should know how to protect your intellectual property legally:
How to Create the Perfect Brand Launch for Your Graphic Design Business
For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.
30 Free New Fonts For Designers
Calling all designers! We have a fresh set of 30 Free New Fonts For Designers to download right here at The Logo Creative. Its a great source for some cool looking Typefaces absolutely free of charge for you to use personally or commercially with the odd exception to a couple of the typefaces which require a license to use commercially so be sure to check the license info included with each font.
Read on to download the set of 30 Free New Fonts For Designers
How to Avoid Emotional Burnout in the Routine of a Graphic Designer
Let’s face it straight away – every graphic designer experiences emotional burnout at some point in his/her career. As a matter of fact, it’s a widespread problem that affects professionals in all fields of work.
Design with visual ranking in mind
The design of the website of yours is vital, especially for conversion. Even though you can apply any tactic to boost your conversion it won’t be much of help if it doesn’t look good. We all know that humans are pretty much visual oriented. For example, the information is transported to the brain and 90% of that is visual. Visuals are way faster than the text (60,000x faster) in the brain. In fact, among the learners, 60% of them are visual learners. Read on to discover all about Design with visual ranking in mind.
Level Up Your Logo Design Skills
When designing a logo there are many factors that go into creating a brand’s visual identity. Below is a list of areas a logo/brand identity designer should take into consideration when creating a logo design. Let’s take a look How To Level Up Your Logo Design Skills.
Graphic Design: Why the Application of White Spaces Is Imperative for Designers
Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.
Work For Money, Design For Love by David Airey
Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
Logo Design Love by David Airey
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!