Let’s start by acknowledging that branding is essential for any business endeavor or professional individual who want to build up a personal reputation. There’s a certain link between a successful business and a strong and powerful branding and this is why you should always treat this part of your marketing strategy with the utmost attention.
Category: Design Resources
8 Red Flags to Avoid Bad Freelance Clients
A bad client can cost you more than just the time spent dealing with the hassle they create. There are greater risks like not getting paid, or having legal issues. I have a strong gut feeling when dealing with a bad client, and every time I’ve ignored it, it’s ended badly. Over time I learned to recognise the things they did leading up to a bad break-up. In this article we discuss 8 Red Flags to Avoid Bad Freelance Clients.
What’s WRONG With The NEW Google Logo
People on the web have joined together as they are upset over some extremely minor details in the new Google logo design and it’s getting a little crazy regarding this on the web. People on Reddit joined together to bring this issue to the table and as it turns out the problem is bigger than it seems. So let’s take a look at what the people on the net are saying is incorrect. Just to put a disclaimer out there this is not my work or my comments, the comments below the images are what users are saying about the findings.
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What Makes a Truly Great Logo By Michael Bierut
In this article, I want to share a short video that’s worth a watch – What Makes a Truly Great Logo By Michael Bierut
Here’s how a simple mark ends up meaning something big as a great logo. Joe Posner of Vox, and well renowned graphic designer and author Michael Bierut (designer of the Hillary Clinton logo) explain.
Ways to Know If You Have The Right Logo Design
In this post, we will be taking a look at Ways to Know If You Have The Right Logo Design
What makes a brand succeed and others fail? Obviously, it’s the quality of the product and service being offered to the target market, the overall customer service and availability are very important factors in any brands success. Let’s say all the above factors are equal, what is it that sets that business apart from the masses of competition?
Colour Systems In Branding and Graphic Design
Colour probably doesn’t rank as the most important factor to a client when they are considering their branding.
We are all subconsciously connected to different colours. Red is warm and is an indicator of danger. Blue is cold. Green indicates peace and nature. We’re tuned into it, and it is something that has evolved with us as human beings. We use our perception of colour in our everyday lives from the moment we wake until when we go to bed.
The Importance of Your Brand Colours
In this article were going to discuss The Importance of Your Brand Colours
No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.
Everything You Need to Know About Online Typography
What makes a great online typeface? How do you know when a font works? What do you need to know to design with fonts?
Join award-winning designer, author, and type expert Jason Santa Maria for a practical deep dive that will change the way you discover, select, and make the most of today’s stunning online typography landscape — a perfect class for designers, marketers, and everyone writing on the web!
Customising Type with Draplin Creating Wordmarks That Work
Join design icon Aaron Draplin as he shares tried and true techniques for customising type – an essential skill for graphic designers of all levels.
What To Include In a Great Graphic Design Portfolio
In this article The Logo Creative discusses What To Include In a Great Graphic Design Portfolio