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Know Your Onions - Graphic Design By Drew de Soto

Know Your Onions: Graphic Design By Drew de Soto

Know Your Onions by Drew de Soto is a very enlightening book offering a different view of the things you encounter every day as a designer.

Drew De Soto who is a print-focused designer has been a graphic designer for over 25 years, this book is a guide for working in the Graphic Design industry and first published by BIS Publishers in 2012.

As he says in his Introduction: “After a 25-year career in graphic design, I’ve picked up a few things and turned them into ‘custom settings’. Read this book and save yourself 25 years.”

Drew was kind enough to send us a copy of the book to review and we were looking forward to tucking into this one, Again I would like to thank Drew for sending us the book and answering our questions as part of this review. Let dive in and take a look at Know Your Onions: Graphic Design By Drew de Soto.

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Draplin Design Co. Pretty Much Everything by Aaron James Draplin

Draplin Design Co. Pretty Much Everything by Aaron James Draplin

Graphic designer Aaron Draplin looks back on his career so far in this colourful, detailed and heartfelt book.

Aaron Draplin is the graphic designer behind the branding of Ford Motors, Esquire, and even the Obama Administration. This big colourful book takes a look back on his amazing career so far in this heartfelt and pointed retrospective.

Designer Aaron James Draplin’s book Pretty Much Everything certainly lives up to its name. This mid-career retrospective is stuffed with countless examples of his influential work, ranging from snowboard graphics to logo designs, and insights into Draplin’s unruly career path.

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How to Choose the Right Brand Identity for Your eCommerce Store

How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

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