What if logos could speak? Welcome to the fascinating world of literal logo design, were we share 15 brands with literal logo design at its finest!
Continue readingCategory: Identity Design
10 Essential Typography Rules for Logo Design Beginners
Typography can make or break a logo design. According to a recent Adobe study, 75% of consumers judge a brand’s credibility based on its logo design, with typography playing a crucial role. Let’s explore 10 essential typography rules for logo design beginners.
Continue readingVisual Identity Elements: The 7 Core Components Every Brand Needs
Did you know that consistent brand presentation has been shown to increase revenue by up to 33%? Yet surprisingly, many brands struggle to maintain consistency across their visual Identity elements.
Continue reading3 Signs That You Need A New Logo Design
Your logo is your one of few opportunities to gain a foothold within the mind of your potential clientele and to turn seeing into selling. Let’s look at 3 Signs That You Need A New Logo Design.
Continue readingHow Top Brands Leverage the Golden Ratio in Logo Design: Secrets Revealed
Picture this: You’re scrolling through your favourite apps, and something subtly catches your eye. The logos seem perfectly balanced, almost magnetic in their visual appeal. What if I told you there’s a mathematical secret behind these design masterpieces? Welcome to the world of the Golden Ratio in logo design – a hidden language of visual harmony that top brands have been using to captivate audiences for decades!
Continue reading21 Examples of Iconic Brand Taglines That Make a Lasting Impact
In a world filled with countless brands competing for attention, a powerful tagline can make all the difference. Whether it’s Nike’s “Just Do It” or Apple’s “Think Different,” iconic brand taglines have the ability to stick with us for years, shaping the way we perceive companies.
Continue readingCool and Consistent: Maintaining Brand Identity in Air Conditioning
In this article we look at Cool and Consistent: Maintaining Brand Identity in Air Conditioning.
Continue reading6 Best Ways to Create a Strong Visual Identity for Schools and Universities in 2024
The educational sector is one of the world’s most prominent and rising sectors, with an estimated market of $3,438 billion in 2023 to $3707 billion in 2024, at a compound annual growth rate (CAGR) of 7.8%.
Brand Identity: Why it Matters & How to Incorporate it in Presentations
We live in a world where companies are built and shut overnight. Yet, the ones that survive the tests of time often have one thing in common- a robust identity. Everything seems perfectly put together, be it their marketing campaigns, sales pitches, new product launches, or even social posts.
11 Ways to Discover Design Inspiration: Finding Fresh Ideas for Logo and Brand Identity Projects
In this article we share 11 Ways to Discover Design Inspiration: Finding Fresh Ideas for Logo and Brand Identity Projects.