Picture this: You’re scrolling through your favourite apps, and something subtly catches your eye. The logos seem perfectly balanced, almost magnetic in their visual appeal. What if I told you there’s a mathematical secret behind these design masterpieces? Welcome to the world of the Golden Ratio in logo design – a hidden language of visual harmony that top brands have been using to captivate audiences for decades!
Continue readingCategory: Identity Design
21 Examples of Iconic Brand Taglines That Make a Lasting Impact
In a world filled with countless brands competing for attention, a powerful tagline can make all the difference. Whether it’s Nike’s “Just Do It” or Apple’s “Think Different,” iconic brand taglines have the ability to stick with us for years, shaping the way we perceive companies.
Continue readingCool and Consistent: Maintaining Brand Identity in Air Conditioning
In this article we look at Cool and Consistent: Maintaining Brand Identity in Air Conditioning.
Continue reading6 Best Ways to Create a Strong Visual Identity for Schools and Universities in 2024
The educational sector is one of the world’s most prominent and rising sectors, with an estimated market of $3,438 billion in 2023 to $3707 billion in 2024, at a compound annual growth rate (CAGR) of 7.8%.
Brand Identity: Why it Matters & How to Incorporate it in Presentations
We live in a world where companies are built and shut overnight. Yet, the ones that survive the tests of time often have one thing in common- a robust identity. Everything seems perfectly put together, be it their marketing campaigns, sales pitches, new product launches, or even social posts.
11 Ways to Discover Design Inspiration: Finding Fresh Ideas for Logo and Brand Identity Projects
In this article we share 11 Ways to Discover Design Inspiration: Finding Fresh Ideas for Logo and Brand Identity Projects.
How To Develop a Strong Visual Identity for Your Brand
In this article we discuss How To Develop a Strong Visual Identity for Your Brand.
Best Global Rebrands and Logo Redesigns of Major Brands
Welcome to our exciting exploration of the best global rebrands and logo redesigns of major brands! In this article, we’ll take you on a journey through the fascinating world of brand transformations and visual makeovers.
Continue readingBranding Beyond Borders: Elevating Your Global Presence through Impactful Logo Design
In this article we look at Branding Beyond Borders: Elevating Your Global Presence through Impactful Logo Design.
Continue readingThe Power of Visual Branding: A Guide to Creating a Memorable Brand Identity
When running a business, it is crucial that you communicate who you are to your target market. What do people think about your business at first glance? It is your work to ensure that they are getting the right message. In this article we discuss The Power of Visual Branding: A Guide to Creating a Memorable Brand Identity.