In this article, we will be discussing the Common Logo Mistakes in Brand Identity Design. If I was to ask other logo designers what their biggest irritations were with logo design I’m pretty sure they would all come out with quite a few similar ones.
In this article, I thought I would mention a few which I feel affect logo design the most and can basically make a very poor logo design.
Having a strong personal brand is crucial if you want to build a successful design career.
When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!
Designing a perfect logo takes an investment of time, effort, and careful consideration, but this process is not a one-and-done kind of deal. Maintaining currency and relevance as a business develops and evolves can be tricky without revisiting existing branding. A good logo design must be able to adapt in order to ensure a business can keep its best face forward as all manner of change inevitably takes place.
It’s time to show your work, and today we’re going to learn how to present logos and identity projects. Ben Burns from the futur teaches us How To Present Logo Design and Identity Projects to Clients.
In this article we discuss Designing a Better Logo Design
Have a browse around the internet, you may be left with the impression that designing a logo is easy; most logos look very simplistic and you may be under the impression that not alot of work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a box or next to some clip art and calling it a day.
What makes a logo design feel “perfect”? How do you fine-tune simple shapes to achieve visual stopping power? Learn how to design a modern, minimalistic logo from start to finish, and then add that extra punch of perfection to make it stand the test of time.
In this 30-minute class, graphic designer George Bokhua walks us through his process of incorporating grids and geometric shapes into logos so that you can unlock that feeling of timelessness in your own marks.
Remember those times in math class when you questioned how and when you’d ever use math in the real world? Me too. But now that I’m a designer, I really wish I had stayed awake in Geometry. Join us in this article as we discuss Using the Golden Ratio in Logo Design.
Continue readingI get a lot of designers asking me – “is it important to sketch and draw logos in a sketchbook as I’m not very good at drawing?”. In this article we dig deep into the Logo Design Sketchbook, Documenting The Process
A popular question I get asked on a weekly basis but other logo designers or people looking to become a logo designer is “What sketching equipment do you use?” I thought it would be a good resource to make a list and explanation of the equipment that I can refer people to.
When starting out as a logo designer, one of the most satisfying things is building yourself a great set of equipment. There is an old saying that goes “you are only as good as the tools you use” which can be very true.
People on the web have joined together as they are upset over some extremely minor details in the new Google logo design and it’s getting a little crazy regarding this on the web. People on Reddit joined together to bring this issue to the table and as it turns out the problem is bigger than it seems. So let’s take a look at what the people on the net are saying is incorrect. Just to put a disclaimer out there this is not my work or my comments, the comments below the images are what users are saying about the findings.
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