You may not have given much thought to logos before, but your company logo is actually one of the most important marketing aspects to consider. A logo plays an essential role in a company’s branding. It is often a customer’s first experience with your company and is the symbol people come to associate with your brand. It is important that you follow certain design rules when creating your logo so that it effectively represents you and your brand. Read on to learn about 10 Essential Logo Design Rules
Category: Logo Design
The Benefits of a Professional Logo Design for Photographers
A photography logo is a mixture of simple text and visual imagery that serves two purposes. It shows potential clients the name of the photographer and creates a visual symbol that represents your photography services. In this article we discuss The Benefits of a Professional Logo Design for Photographers.
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Top Tips for Designing a Professional Logo
In many ways, building a company is akin to raising a baby. They both start with conception, and then you nurture it/him for years while loving them more than anything else. So, it goes without saying that when you are designing a professional logo i.e. the face of the company, you want it to be the very best. You don’t want to compromise, and you shouldn’t, for the logo is more than just an attractive design that carries the name of your company, it’s the symbol for everything that the company stands for.
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Level Up Your Logo Design Skills
When designing a logo there are many factors that go into creating a brand’s visual identity. Below is a list of areas a logo/brand identity designer should take into consideration when creating a logo design. Let’s take a look How To Level Up Your Logo Design Skills.
How the right logo design gets your business going
There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.
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Draplin Design Co. Pretty Much Everything by Aaron James Draplin
Graphic designer Aaron Draplin looks back on his career so far in this colourful, detailed and heartfelt book.
Aaron Draplin is the graphic designer behind the branding of Ford Motors, Esquire, and even the Obama Administration. This big colourful book takes a look back on his amazing career so far in this heartfelt and pointed retrospective.
Designer Aaron James Draplin’s book Pretty Much Everything certainly lives up to its name. This mid-career retrospective is stuffed with countless examples of his influential work, ranging from snowboard graphics to logo designs, and insights into Draplin’s unruly career path.
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Apple Logo Evolution – It all Started With a Fruit
In a press conference in 1981, there was a question from a journalist about why Steve Jobs chose the name Apple. To this question, he answered, ” I love apples and like to eat them. But the main idea behind Apple is to bring simplicity to the public in the most sophisticated way possible, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong. ” Join us in this article as we discuss Apple Logo Evolution – It all Started With a Fruit
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What’s in a Logo?
When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”
Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.
How to Create a Great Brand Name
There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
The Importance of Visual Identity for Building a Strong Brand
Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.
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