Category: The Logo Creative

Let me share something fascinating with you – it takes just 13 milliseconds for the human brain to process a logo! I discovered this MIT study while working on my first major rebrand project, and it completely changed how I approach logo design. After spending over two decade creating logos for businesses of all sizes, I’ve learned that visual hierarchy isn’t just about making things look good – it’s about making those milliseconds count.

In a time when cybersecurity threats grow every day, brand identities evoking trust and security have never been more important.

It’s easy to become overwhelmed with work in the creative field plus, family, and life’s responsibilities, especially today. Taking time for self-care is no longer a luxury—it’s a necessity.

In 2025 the legal industry digital marketing is evolving rapidly, and staying competitive requires innovative marketing strategies. Law firms are turning to advanced technologies, data-driven insights, and personalised campaigns to attract and retain clients. 

A logo is the most essential element of a brand, serving as its face and primary identifier. However, a brand identity goes beyond just the logo—it encompasses the entire personality and visual appearance of a brand. In this article, we explain how to build a comprehensive brand identity, from logo design to full brand strategy.  

Among the various factors that contribute to a successful email campaign, the design of the email plays a crucial role in establishing brand identity and enhancing visibility.

If you’ve been involved in an accident that wasn’t your fault, finding the right personal injury solicitor can be a game-changer in securing the compensation you deserve.

Have you ever tried to draw a famous logo from memory and found it wasn’t as easy as you thought? Why do we remember some logos perfectly while others become a blur of colors and shapes? In this article, we explore the fascinating challenge of recalling logos from memory and uncover what makes some logos stick with us, while others slip away.

Building a memorable brand takes more than just a logo. Is your logo enough to build your brand? Think again! Let’s take a look at how to build a brand that stands the test of time.

A logo is more than just a design; it’s the visual cornerstone of your brand.