According to a study conducted by Unbounce, pages with one call to action have an average conversion rate of 13.50%, which is 3% more than landing pages with five or more calls to action. In addition, pages with included social proof have an average conversion rate of 12.50%, compared to 11.40% conversion rate of those without social proof.
The differences in percentage may seem insignificant at first, but they can make a huge difference in sales later on. That is why you need to know how to create a high-converting landing page. The examples below will help you understand all the necessary elements of a great landing page.
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