Without a doubt, colour affects our emotions and behaviour and plays a decisive role in the development of a successful logo. In this article, we discuss Colours for Logo Design Advised by Sociologists
However, this is only one of the logo design elements but one that needs great attention in the logo design process. and inspire confidence and trust. Therefore, today we will help you better understand the hue, how it affects our choice and how to use it more effectively when creating your own logo.
In this article, we will try to help you decide on a colour palette for your logo. This is one of the most important steps in creating a logo. After all, referring to a lot of sociological research on the influence of colour psychology in logo design on a person, it is safe to say that the right colour can improve the visual perception of your brand and cause the necessary associations, and ultimately increase the number of customers.
Logos of successful companies occupy the entire colour gamut. This indicates that there are no better or winning hue schemes. Therefore, it is worth understanding the features of each before decorating your logo.
Table of Contents
Colour meaning
Let us dwell on the main and most common hues in design such as: red, yellow, blue, green and derivatives of them: orange and purple. What do these logo colours mean?
What does red mean?
The colour meanings in logos are different. Despite the fact that red originally symbolizes greatness and power, it is not always appropriate to use it when creating a logo, since it excites the nervous system and plays with a wide range of feelings: from love and passion to fear and aggression.
But if, first of all, you intend to persuade clients to take decisive actions and cause them strong associations, and the risk of reinforcing unnecessary emotions does not scare you, then painting your logo in red is the right decision.
What does yellow mean?
Yellow is a symbol of warmth, fun, and creativity. This colour can cause a lot of pleasant emotions in large quantities, which can sometimes be tiring. He is also a great motivator for action, but unlike red, yellow gives the impression of a holiday and is associated with childhood without any hint of aggression or passion.
If you want to cause customers a sense of carefree joy, then use this sunny hue with confidence in your logo.
What does blue mean?
Blue (cyan) is part of the group of “cold colours”. Sociologists advise learning more about what colour belongs to what tints: cold or warm? Pay attention to sociology research paper example https://gradesfixer.com/free-essay-examples/sociology/ to understand sociological work more. Naturally, blue shades as cold hues are a kind of metaphor, since they have no relation to temperatures. But this metaphor is not groundless since blue is a symbol of water and sky, really able to cool the ardor, calm and focus on work.
It is worth adding that, using the blue colour, it is pointless to expect some kind of spontaneous action from customers, but, having achieved trust once, you will hold it for a long time.
What does orange mean?
Orange is located between red and yellow, not only in the spectrum of shades, but it is also a cross between these colours in terms of psychological influence. It seemed that by combining two colors charged with energy, we would not get anything new as a result. But orange, in spite of its fiery nature, is much softer, calmer and more comfortable than its creators. It gives the impression of home comfort.
What does green mean?
The green hue, as a synthesis of freshness and nature with sports and a healthy lifestyle, stimulates both calmness and active activity. This combination is quite balanced and therefore does not cause such a dissonance of feelings as red, it does not oversaturate emotions, like yellow, but it does not so appease as blue. Therefore, if you are looking for harmony for the brand and do not want to burden the logo with an abundance of additional functions, then opt for green.
What does purple mean?
Violet is a symbol of aristocracy and royal power, spirituality, and magic. Like red, violet colour is associated with power and grandeur, but it acts much nobler and calmer.
Violet, like blue, is “cold” in nature, it does not excite the nervous system, and therefore is not a strong motivator for action. Nevertheless, this hue of success, wisdom, and confidence can inspire respect among customers.
What colours are combined?
If you plan to use not one, but several colours or shades, it is important to choose a beautiful combination of the colour palette. To select colours, you can use one of the online services:
- – Adobe color
- – Colour Lovers
- – ColoRotate
- – Paletton
- – Pictaculous
Some of the resources mentioned above provide the opportunity to choose from a large number of ready-made colour schemes, while others allow you to interactively build your own scheme.
Conclusion
We hope this article about Colors for Logo Design Advised by Sociologists has been interesting. Take your time with the choice of colour, do not try to decide everything now and immediately. Give your eyes and head a rest after you have thought through and reviewed many options. And then with fresh thoughts return to this again. Choose 2-3 combinations and pick which one is best for your idea.
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