In this article we look at Cool and Consistent: Maintaining Brand Identity in Air Conditioning.
Imagine you walk into a restaurant, famished and eager to escape the scorching heat. But as you reach the entrance, a wave of nausea hits you. You stumble in, desperately seeking relief from the intense heat, a glorious wave of cool air washes over you. Ah, sweet salvation!
Except… As you adjust to the refreshing change in temperature, your eyes land on a sight that shatters the illusion. Smack dab in the middle of the restaurant’s sleek, modern décor is a thermostat that looks like it belongs in a museum. And then there’s the air conditioner itself – noisy, ancient and practically vibrating off the floor.
This, my friends, is a textbook example of an air conditioning brand identity meltdown. The initial relief quickly evaporates, replaced by the realization that the cool air comes at a price – sacrificing the overall ambiance.
Do not underestimate the role of brand identity in air conditioning, though it might seem something trivial in regards to staying cold. A strong brand identity for your air conditioning system has a wider meaning to just temperature control. It is the experience that you provide customers with, which is constant and appealing, on the one hand, and of quality and your company’s values on the other hand.
Therefore, how do you keep your AC brand identity cool (and identical) under pressure? Here are some essential strategies you can think of:
Are you picking nature-loving people who are enthusiastic about energy-efficient products? Or possibly you are choosing technology-minded people who are clustered with smart home devices? Specialize in the target group your brand messages and the products you offer to contain their unique necessities and preferences.
The year of the old, loosely hooked air conditioners is gone now. Air conditioners today are slim, classy, and have many functions that are super useful for the automation of the devices. Convey the high-tech as you are – no sound, no smart climate no energy – to be the pioneer in the AC market.
Table of Contents
Embrace Sustainability
Climate change is not only a concern but rather a huge factor of the world’s survival now. In this manner, the need to cut the environmental impact of air conditioning is beyond a niche concern. Thus, the strategy for the company is to present the air conditioning models as energy-efficient.
For the customers that have a strong interest in eco-friendly products; eco-friendly refrigerants are the main features that they are looking for in air conditioners. This also has the extra effect of buyers’ positive service feeling on the environment.
Design Matters
The most common style among modern air conditioners is the kind that can seamlessly fit in your home. But, the air conditioner must also have several styles and finishes so that the buyers can choose the right one that will not be bothersome but instead, will complement their individuality. In other words, you want your customers to take comfort from the appearance, not to run away using it as a reason.
Deliver a Seamless Customer Experience
Customer loyalty or having a common ground with a product is not just a product. Make sure that the customer journey will be smooth starting from the selection process to the after-sales support and installation. Thanks to salespeople who know the products, fast services, and quick response from our side, we get the awareness of our clients in our brand as excellent.
Harness the Power of Storytelling
It is said that people understand stories better and they are likely to remember the information when a story is used. Make your story the center, and add the brand identity to it. Is your brand based on being secure, environment-friendly, or success by giving very good help?
So it’s the digital era right now and we are buzzing with technology and the internet does our marketing. The web design is made to be interactive and responsive to touchscreens while the marketing and social media are expected to engage with customers on a personal level. Those two are the primary reasons why we have become a reliable, running brand.
Consistency is Key
On the one hand, achieving a very consistent brand character is mandatory for success. Promote your message in a visually and verbally consistent way all over the world from your website, to your presence in social media, to your customer service operations. The combination of trust and familiarity is what makes your brand settle on the mind of consumers.
These tips are things you can accomplish by employing them, enabling your air conditioning system to be constantly cool and stable, leaving a great impression on your customers. Who wouldn’t love an air conditioning unit that is not just efficient in its service provision but also the brand to be trusted?
It makes sense to remove the incorrect thermostats and the outdated parts from the setup. Develop a brand identity that is as cool as it is consistent. At the end of the day, a comfortable and highly decorative AC system can be that element which fulfills your wish of a truly unique space!
Want to upgrade your air conditioning game by finding the perfect model for your requirements? Pay a visit to your favorite aircon online shop and take a look at the wide variety of options available. You will be able to relax and keep your cool in style with a brand that speaks to your tastes!.
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If you’re looking to learn more about brand strategy, we highly recommend eRESONAID with our friend and acclaimed brand strategist and author Fabian Geyrhalter, it’s packed full of knowledge and insights you will need to learn to become a brand strategist or apply what you learn within your own business.
