Redesigning a website is certainly not an easy task. Not only do you need to find a talented web design agency, but you also need to have a plan. Viewing examples of website redesigns can help you find inspiration for your business’s site and work out how to move forward. In this article we discuss Do You Need To Redesign Your Website?
If your visitors aren’t enjoying using your website or you’re not converting enough clicks into sales, these are good signs that your website needs a redesign.
A website design that’s outdated or unresponsive should be redesigned as quickly as possible for the sake of your business.
Table of Contents
Choose a web design company
Hiring a web design agency to update your website can be a good idea. However, it’s important to take some time to select an agency with a proven track record.
If you choose the wrong company, you risk ending up with a website you can’t use or missing the site’s launch date by days or even weeks.
There’s likely to be a good web design agency in your city. For example, look for a reputable New York City web design agency if you’re in New York, or a London web design agency if you’re in London.
We strongly recommend doing your research before you sign up with an agency. Read reviews, go through their portfolio, and talk to their team. Choosing the right web design agency is so important.
Set Goals
You should set goals to achieve before you start redesigning your website. What do you hope to accomplish with your redesign? Do you wish to increase traffic and boost conversions and sales? Or are you hoping to make your website more modern and up to date to keep pace with your competitors?
Make an outline of your goals before starting with the project. We recommend making sure these goals are specific, realistic, measurable, actionable, and timely.
You may want to increase your site’s traffic, but this goal is rather vague if there’s no deadline in mind. A more specific objective is to increase your traffic by 20% within one year of relaunching the website.
Assess Your Competition
You should also dedicate some time to looking at competitor sites. A competitor web design assessment can help a web design agency or your internal team to create a design that takes advantage of the weaknesses on those sites.
For example, you might discover that a competitor’s site, although well designed, loads slowly. If that’s the case, your agency or team may then choose to prioritize speed in your redesign.
This will help you provide the best possible user experience and also better than what the competitor is offering.
A Swipe File to Show What You Want
Redesigning an existing website is made much easier when a “swipe file” or a file that has a list of ideas for your project is created.
This file can then serve as a useful reference for the agency or team throughout the redesign.
You can take a look at websites both inside and outside your industry. However, it’s often more useful to take ideas from sites within your own sector.
These websites may highlight design features that could benefit your own business.
Test Your Site to Achieve a Seamless Launch
Publishing your updated website with a brand new design is exciting. However, it is not something you should rush into, especially if you receive a good amount of traffic.
Instead, take some time out before you launch to test the site and its new features.
Some features that should be tested include the main navigation links, contact form, buttons, and a responsive design.
You should also look out for broken links, which could result in a poor user experience. If your original design featured placeholder text, it’s also important to go through the new design and ensure it does not exist anymore.
These steps will help your business launch a newly designed website seamlessly and without headaches.
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